Finsbury Glover Hering is representing Land O’Lakes food cooperative on agricultural sustainability and rural broadband issues.
The Arden Hills, MN, based company has been working with Microsoft and Watch Communications to address the rural broadband gap, which affects more than 18M Americans, according to the Federal Communications Commission.
Sixty percent of farmers say they lack the necessary connectivity to run their business.
Land O’Lakes, which generated $14B in 2019 revenues, also is working to bridge the digital divide with awareness and advocacy through its American Connection Project.
FGH has Grant Leslie, head of its food practice; Karla Thieman, ex-chief of staff to Agriculture Secretary Tom Vilsack during the Obama administration; and Kevin Bailey, a policy advisor to Vilsack, working the Land O’Lakes account.
WPP is majority owner of FGH.
Land O’Lakes in October broke a consumer campaign tagged “Eat It Like You Own It” that was timed to celebrate the 100th anniversary of the company.
Battery, a creative shop of Havas Media, developed the advertising.