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The Partnership for New York City reports that 43 percent of PR firms are expected to reduce their footprint in the Big Apple in the aftermath of the COVID-19 pandemic.
Only the accounting profession (86 percent) topped the PR business in planning to shrink their office space. The tech sector weighed in at 38 percent.
Real estate (15 percent) and consumer products companies (13 percent) are the most bullish on NYC’s recovery.
The Partnership found that on the average weekday 28 percent of Manhattan workers were at the office at the end of October.
Eight percent of workers were back on a five-day-a-week schedule. Ten percent were in four days; 12 percent were in three days; and eight percent were back one or two days a week.
More than half (54 percent) of Manhattan employees were fully remote.
The Partnership reports that less than half (49 percent) of workers are expected to be in the office on an average weekday by the end of January.
Only 13 percent of them will be in five days a week. A third will be in three days per week.
4media group completes its acquisition of Family Features Editorial Syndicate... Illumination PR, which represents lifestyle brands, influencers and celebrities, launches DR Media Group... EAG Advertising and Marketing acquires pay-for-performance firm INK inc. Public Relations. 
LLYC launches Signs of Pride, a campaign that revives the original protest banners of the first Pride marches... The Abu Dhabi Chamber of Commerce and Industry forms the Public Relations and Digital Marketing Working Group... Circle of One Marketing, a Miami-based, minority-owned marketing agency, is named official agency of record for Big Brothers Big Sisters of Miami. 
Vogel Group, a DC-headquartered government affairs and consulting firm, forms a strategic partnership with Montreal-based public affairs firm Boléro Stratégies... Matter Communications launches project-based offerings for B2C companies looking to increase brand awareness and visibility... Tucker/Hall, a Tampa-based PR and public affairs firm, opens a new office in Orlando. 
Why investing in public relations is ultimately about building bridges in a connected world.
Edelman is laying off 330 people (5.3 percent of its workforce) to cope with an anticipated eight percent shortfall in 2024 US revenues, and client demand for one-stop shopping for speciality services.
