Jane Wakely is exiting the lead CMO position at Mars to become executive vice president, chief consumer and marketing officer, and chief growth officer, international foods at PepsiCo.
At Mars, where she has worked since 2001, Wakely was also CMO of Pet Nutrition, one of the largest divisions in the company's $40 billion portfolio. Before that, she was global CMO of its chocolate division.
As chief consumer and marketing officer at PepsiCo, she will work to bolster its consumer-centricity, innovation, brand and marketing capabilities. As chief growth officer, international foods, Wakely will be responsible for accelerating the Positive Choices pillar of pep+ (PepsiCo Positive), which will develop products with more diverse ingredients, such as plant-based proteins, nuts and seeds, and whole grains.
"Jane is a creative and commercially oriented marketer who is passionate about purpose and innovation as critical growth levers," said PepsiCo chairman and CEO Ramon Laguarta. "She has a proven track record of success."