Edelman has named Martin Whittaker, founding CEO of Just Capital, as senior advisor to its newly launched Edelman Impact unit formed to advance the climate, purpose and ESG goals of clients.
Just Capital is the nonprofit that evaluates and ranks companies on their sustainability, human Capital, diversity, equity and inclusion performance.
The firm also named Robert Casamento its first-ever global head of climate. He is a 25-year veteran of global climate, ESG and corporate strategy.
Casamento was founding director of the World Economic Forum's global climate change initiatives and a member of sustainability efforts at EY and Deloitte.
Richard Edelman said his firm wants to partner with clients who are committed to change and will use the net-zero emissions by 2050 target to guide its effort.
The addition of Whittaker and Casamento to its purpose and sustainability team "is a most serious commitment on the part of the firm to lead," he added.
Edelman, which has taken some heat for its representation of fossil fuels companies, says it has issued a new set of principles which includes working for companies committed to "accelerating action, putting science at the core of information, advancing best practices for communications, ensuring inclusivity in the decision-making process, focusing on a just transition, and holding itself accountable through reporting."
The No. 1 independent PR firm as ranked by O'Dwyer's, has begun a 60-day assessment of its client portfolio.
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