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Jordan has hired Finn Partners to create a communications campaign that would transform the site believed to be where John the Baptist baptized Jesus Christ into the world’s leading spiritual pilgrimage destination.
Situated on the eastern bank of the River Jordan, the site has Roman and Byzantine remains, including a monastery, churches, chapels and caves that were used by hermits.
The communications objective of The Bethany Beyond the Jordan project is to drive investment for the site and heritage center and to increase awareness of Jordan as a welcoming tourism and cultural site.
Jordan envisions a spiritual tourism experience at Bethany Beyond the Jordan that is enhanced by storytelling that is biblical, historical, and cultural; authentic, informative, and inspiring; entertaining, educational and affordable.
It wants to attract tourists, students, pilgrims, and religious scholars from around the world.
Finn Partners has a six-month contract worth $324K for Phase 1 and 2 of the effort that runs through the end of the year.
Havas Media Germany has hired Piro Inc. to further the digital push of the Israel Government Advertising Agency to sway US public opinion.
Hogan Lovells has signed a $100K monthly pact to represent Venezuela’s Ministry of Economy and Finance, and its Washington embassy.
Liberia has agreed to pay a $100K monthly retainer to Ballard Partners for counsel on how to improve its relations with the US.
Romania has signed a $565K monthly contract with Eversheds Sutherland for strategic counsel and government relations activities.
The Taipei Economic and Cultural Representative Office has enlisted Checkmate Government Relations for strategic counsel under a six-month pact worth $300K.
