CIIC PR adds Stadaconé, a gin provider from Québec, to its roster of food and beverage clients. CIIC will lead the US launch of the brand’s products, employing media relations, consumer activations, events and promotions, influencer partnerships and social media. In addition to Stadaconé Rouge (a cranberry gin) and Stadaconé Noir (which features such tropical accents as kaffir lime), the company in introducing such ready-to-drink canned cocktails as Gingria, a Québecois version of Spanish citrus sangria. “We are excited to introduce Stadaconé to a new market with the assistance of an experienced agency like CIIC,” said Stadaconé president Jean-Pierre Allard.
Liaison, a Portland, OR-based firm specializing in 3D technology, is selected to run global PR content and strategy for Zero Density, which offers real-time virtual studio technologies for the broadcast, live events and e-sports markets. Liaison will promote upcoming product launches for the company and coordinate thought leadership opportunities in the field of real-time graphics. Founded in 2014, Zero Density has worked with such organizations as The Weather Channel, Fox Sports and Warner Media. “We want to continue to educate potential partners on what we do and show what’s possible with real-time graphics,” said Zero Density co-founder and vice president of R&D Kuban Altan.
Approach Marketing is selected to handle public relations and communications efforts for staffing services company Insight Global. The agency will help the company, which recently went through a rebrand, showcase its purpose and shared values. Approach will work alongside D&S Collab, which is executing identity and design work for the client, and The Well, which will lead advertising and media buying efforts. “We are thrilled to be bringing these three creative powerhouses on board to not only help position us for success, but to continue our work of creating a community based on genuine care and hard work,” said Insight Global CEO Bert Bean.