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CIIC PR adds Stadaconé, a gin provider from Québec, to its roster of food and beverage clients. CIIC will lead the US launch of the brand’s products, employing media relations, consumer activations, events and promotions, influencer partnerships and social media. In addition to Stadaconé Rouge (a cranberry gin) and Stadaconé Noir (which features such tropical accents as kaffir lime), the company in introducing such ready-to-drink canned cocktails as Gingria, a Québecois version of Spanish citrus sangria. “We are excited to introduce Stadaconé to a new market with the assistance of an experienced agency like CIIC,” said Stadaconé president Jean-Pierre Allard.
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Liaison, a Portland, OR-based firm specializing in 3D technology, is selected to run global PR content and strategy for Zero Density, which offers real-time virtual studio technologies for the broadcast, live events and e-sports markets. Liaison will promote upcoming product launches for the company and coordinate thought leadership opportunities in the field of real-time graphics. Founded in 2014, Zero Density has worked with such organizations as The Weather Channel, Fox Sports and Warner Media. “We want to continue to educate potential partners on what we do and show what’s possible with real-time graphics,” said Zero Density co-founder and vice president of R&D Kuban Altan.
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Approach Marketing is selected to handle public relations and communications efforts for staffing services company Insight Global. The agency will help the company, which recently went through a rebrand, showcase its purpose and shared values. Approach will work alongside D&S Collab, which is executing identity and design work for the client, and The Well, which will lead advertising and media buying efforts. “We are thrilled to be bringing these three creative powerhouses on board to not only help position us for success, but to continue our work of creating a community based on genuine care and hard work,” said Insight Global CEO Bert Bean.
Tier One Partners’ Content Studio is engaged by InvestGreen, a company providing retail investors access to institutional-quality clean energy investment opportunities... Campstories is named PR agency of record for the City of Napa... Lewis Line Public Relations, a Gen-Z-owned publicity firm headquartered in Los Angeles, is representing cultural commentator, content creator and podcast host Ryan Lu.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
Joe Smith, a brand consultancy that is part of Padilla, comes on board as brand partner for the Science Museum of Virginia... Christie & Co is named agency of record for the LASCO Lightning Weeder, which uses an electric discharge system to facilitate weed control while ensuring zero damage to crops... Merlot Marketing lands American Outdoor Grill, a division of RH Peterson and manufacturer of outdoor cooking appliances.
Trevelino/Keller adds Kreate, the designer, manufacturer and distributor of HDX and Husky storage products, to its client roster... Elle Communications, a subsidiary of Dolphin Entertainment, is named agency of record for NET Recovery, makers of an FDA-cleared neurostimulation device designed to reduce opioid and stimulant use... JOTO PR Disruptors signs up to help raise public awareness of Wisner Baum, a Los Angeles-based plaintiff law firm that has taken on companies in the pharmaceutical and environmental sectors, as well handling product liability litigation.
Gateway Group gets investor relations duties for Genasys, a company offering a comprehensive portfolio of preparedness, response, and analytics software and hardware systems... Stone Junction lands Precision Micro, a photochemical etching company, to help raise its visibility in industrial markets... PhillComm Global is named agency of record for futurist Matt Maher and his firm, M7 Innovations.
