 |
CIIC PR adds Stadaconé, a gin provider from Québec, to its roster of food and beverage clients. CIIC will lead the US launch of the brand’s products, employing media relations, consumer activations, events and promotions, influencer partnerships and social media. In addition to Stadaconé Rouge (a cranberry gin) and Stadaconé Noir (which features such tropical accents as kaffir lime), the company in introducing such ready-to-drink canned cocktails as Gingria, a Québecois version of Spanish citrus sangria. “We are excited to introduce Stadaconé to a new market with the assistance of an experienced agency like CIIC,” said Stadaconé president Jean-Pierre Allard.
 |
Liaison, a Portland, OR-based firm specializing in 3D technology, is selected to run global PR content and strategy for Zero Density, which offers real-time virtual studio technologies for the broadcast, live events and e-sports markets. Liaison will promote upcoming product launches for the company and coordinate thought leadership opportunities in the field of real-time graphics. Founded in 2014, Zero Density has worked with such organizations as The Weather Channel, Fox Sports and Warner Media. “We want to continue to educate potential partners on what we do and show what’s possible with real-time graphics,” said Zero Density co-founder and vice president of R&D Kuban Altan.
 |
Approach Marketing is selected to handle public relations and communications efforts for staffing services company Insight Global. The agency will help the company, which recently went through a rebrand, showcase its purpose and shared values. Approach will work alongside D&S Collab, which is executing identity and design work for the client, and The Well, which will lead advertising and media buying efforts. “We are thrilled to be bringing these three creative powerhouses on board to not only help position us for success, but to continue our work of creating a community based on genuine care and hard work,” said Insight Global CEO Bert Bean.
Rubenstein Public Relations lands Wellgistics Health, a Tampa, FL based health IT company... CIIC PR is named agency of record for Drey Hotel and Terraces at The Drey, a travel and lifestyle destination located within mixed-use development The Village Dallas... quench, which focuses on the food and beverage sectors, gets AOR duties for Chicago's Home Run Inn Pizza, a nearly-80-year-old brand. 
IMAGINE PR is appointed North American PR representative for Thailand's Chiva-Som, a wellness brand... Gilly Group, which works with clients in the golf industry, is named AOR for architecture firm Staples Golf Design... Merlot Marketing lands BlackPine Communities to support the launch of Nānā Kai, a master-planned residential community on the South Kohala Coast of Hawaiʻi's Big Island. 
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
