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CIIC PR adds Stadaconé, a gin provider from Québec, to its roster of food and beverage clients. CIIC will lead the US launch of the brand’s products, employing media relations, consumer activations, events and promotions, influencer partnerships and social media. In addition to Stadaconé Rouge (a cranberry gin) and Stadaconé Noir (which features such tropical accents as kaffir lime), the company in introducing such ready-to-drink canned cocktails as Gingria, a Québecois version of Spanish citrus sangria. “We are excited to introduce Stadaconé to a new market with the assistance of an experienced agency like CIIC,” said Stadaconé president Jean-Pierre Allard.
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Liaison, a Portland, OR-based firm specializing in 3D technology, is selected to run global PR content and strategy for Zero Density, which offers real-time virtual studio technologies for the broadcast, live events and e-sports markets. Liaison will promote upcoming product launches for the company and coordinate thought leadership opportunities in the field of real-time graphics. Founded in 2014, Zero Density has worked with such organizations as The Weather Channel, Fox Sports and Warner Media. “We want to continue to educate potential partners on what we do and show what’s possible with real-time graphics,” said Zero Density co-founder and vice president of R&D Kuban Altan.
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Approach Marketing is selected to handle public relations and communications efforts for staffing services company Insight Global. The agency will help the company, which recently went through a rebrand, showcase its purpose and shared values. Approach will work alongside D&S Collab, which is executing identity and design work for the client, and The Well, which will lead advertising and media buying efforts. “We are thrilled to be bringing these three creative powerhouses on board to not only help position us for success, but to continue our work of creating a community based on genuine care and hard work,” said Insight Global CEO Bert Bean.
Firecracker PR is selected as official agency of record for Liner AI, an evidence-first AI research platform... Spoken Voice PR is engaged to lead public relations and communications strategy for San Francisco-based technology company nubrain... Sparq Designs is named official preferred marketing partner for Content Recovery Specialists, a contents restoration franchise... Moxie Communications Group is named agency of record for Gimme Seaweed, which makes organic, roasted seaweed snacks.
Praytell is appointed integrated communications agency of record for If You Care, a sustainable household products brand... Scout Lab is named agency of record for the National Eating Disorder Association... P-22 Agency signs on as public relations agency of record for Cachasol, a small-batch tequila and coastal farm distillery experience in Sayulita, Mexico.
Nickerson picks up Smartify Media, a digital out-of-home advertising network specializing in digital windows and retail media displays.... Meyocks signs on to work with LoCo Lab, a company that provides tech solutions focused on enhancing efficiency, regulatory compliance and accountability across supply chains... MZ Group is engaged to lead a strategic investor relations and financial communications program for ESS Tech, Inc., a manufacturer of long-duration iron flow energy storage systems for commercial and utility-scale applications.
Fire on the Hill, which has offices in London and New York, lands renewable energy developer JERA Nex... TEAM LEWIS takes on AOR duties for PetScreening, which provides pet policy management software... Echo-Factory, a Pasadena, CA-based marketing agency specializing in healthcare and life sciences, is selected as AOR for Catalina Island Health, Santa Catalina Island's only medical facility.
Emblem Public Relations comes on board as agency of record for LAIE Vermouth, a craft sipping vermouth... AMP3 Public Relations picks up AOR duties for Dr. Scholl’s Shoes... KNB Communications, a healthcare marketing and PR agency, is engaged to elevate awareness around the launch of Novare.
