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| Rick French, Amy Cunha |
French|West|Vaughan takes an equity stake in San Francisco-based Big Picture PR, a consumer lifestyle PR and influencer marketing agency that works with clients in the wellness, fitness, beauty, consumer tech and retail spaces. BPPR will maintain its brand and its San Francisco office, while its Los Angeles and New York offices will combine with existing FWV offices in those cities in 2022. Amy Cunha, who founded Big Picture PR in 2004, will retain her role as its president and agency partner, overseeing the day-to-day work of the firm and its eight associates. "What we really like about the work being done by Amy and her team is it complements our existing portfolio of clients in consumer and lifestyle marketing across all of our offices, while adding a strong consumer tech practice to our agency," said FWV Chairman and CEO Rick French. BPPR joins Tampa-based pet and veterinary PR firm Fetching Communications (now FWV Fetching); Boston-based outdoor lifestyle firm CGPR; New York City-based fashion and lifestyle firm AMP3 PR; and L.A.-based film production company Prix Productions as FWV portfolio companies.
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Media.Monks, a creative production company that is part of S4Capital, is merging with Italian content marketing agency Miyagi. The deal, which is the 11th merger or combination completed by S4 Capital in 2021., is intended to add to S4's existing content, data and digital media capabilities in Italy. Miyagi has 70 staffers in its Milan office, working with such clients as Campari Group, Danone and Red Bull. "Miyagi's work and management teams looks a lot like Media.Monks a few years back," said Media.Monks CEO Victor Knapp. "With close to 100 Monks in the Italian market, and a clear focus on digital creative craft, I believe we will accomplish great things together."
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Hahn Public, which serves clients in the food and energy sectors, acquires science and analytics firm Statistical Vision. The acquisition gives the agency the ability to support clients with predictive business forecasting tools. It expands Hahn Public to a 48-person agency with combined revenues of more than $10 million annually. "Statistical Vision's, now Hahn Stats', analytical and data visualization capabilities allow us to harness massive data sets and create trend models to better equip our clients with state-of-the-art guidance, enabling them to make marketing investment decisions with great confidence," said Hahn Public principal Jeff Hahn.
Golin launches Lighthouse 360, a service helping companies handle the human side of AI adoption... PR Boutiques International adds five new members... 24 Seven, a marketing, creative and digital talent solutions firm, acquires New York-based marketing consulting firm Markacy.
The Public Relations Global Network adds Rooster, a London-based agency, as its newest member for the United Kingdom... Spectrum Science launches Mo (short for Momentum), an AI-powered platform... Kinetic Marketing Communications, a women-owned marketing communications agency and on-demand marketing talent firm, launches its Strategic Marketing AI Framework.
Ruder Finn launches rf.StoryLab, a creative incubator that merges generative AI tools with human-powered creative vision... Do It On, a Lisbon-based marketing and communication agency, joins INT. Agencies, an international collective of independent full-service agencies with a presence across five continents... The Public Relations Society of America releases “AI Prompting 101: A ‘Start Here’ Guide for Professional Communicators,” a resource offering practical, structured guidance to help communications pros integrate generative AI tools into their daily work.
PKPR, a New York-based boutique shop, launches a book publicity division focused on nonfiction authors... Palantir Technologies and Stagwell form a partnership to create an AI-driven platform for marketers... The Conference Board is presenting a Nov. 18-19 event at the Brooklyn Marriott that will look at the priorities, challenges and opportunities facing AI decision-makers today.
Gregory FCA is marking its 35th anniversary with a comprehensive rebrand... Madden Media, a Tucson-based agency, teams with Denver-based Karsh Hagan... Jasper, an AI content automation platform, launches Jasper Grid, an interface that allows marketing teams to create and orchestrate content across a range of channels, audiences and regions.
