Rick French, Amy Cunha

French|West|Vaughan takes an equity stake in San Francisco-based Big Picture PR, a consumer lifestyle PR and influencer marketing agency that works with clients in the wellness, fitness, beauty, consumer tech and retail spaces. BPPR will maintain its brand and its San Francisco office, while its Los Angeles and New York offices will combine with existing FWV offices in those cities in 2022. Amy Cunha, who founded Big Picture PR in 2004, will retain her role as its president and agency partner, overseeing the day-to-day work of the firm and its eight associates. "What we really like about the work being done by Amy and her team is it complements our existing portfolio of clients in consumer and lifestyle marketing across all of our offices, while adding a strong consumer tech practice to our agency," said FWV Chairman and CEO Rick French. BPPR joins Tampa-based pet and veterinary PR firm Fetching Communications (now FWV Fetching); Boston-based outdoor lifestyle firm CGPR; New York City-based fashion and lifestyle firm AMP3 PR; and L.A.-based film production company Prix Productions as FWV portfolio companies.

Media Monks

Media.Monks, a creative production company that is part of S4Capital, is merging with Italian content marketing agency Miyagi. The deal, which is the 11th merger or combination completed by S4 Capital in 2021., is intended to add to S4's existing content, data and digital media capabilities in Italy. Miyagi has 70 staffers in its Milan office, working with such clients as Campari Group, Danone and Red Bull. "Miyagi's work and management teams looks a lot like Media.Monks a few years back," said Media.Monks CEO Victor Knapp. "With close to 100 Monks in the Italian market, and a clear focus on digital creative craft, I believe we will accomplish great things together."


Hahn Public, which serves clients in the food and energy sectors, acquires science and analytics firm Statistical Vision. The acquisition gives the agency the ability to support clients with predictive business forecasting tools. It expands Hahn Public to a 48-person agency with combined revenues of more than $10 million annually. "Statistical Vision's, now Hahn Stats', analytical and data visualization capabilities allow us to harness massive data sets and create trend models to better equip our clients with state-of-the-art guidance, enabling them to make marketing investment decisions with great confidence," said Hahn Public principal Jeff Hahn.