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| Rick French, Amy Cunha |
French|West|Vaughan takes an equity stake in San Francisco-based Big Picture PR, a consumer lifestyle PR and influencer marketing agency that works with clients in the wellness, fitness, beauty, consumer tech and retail spaces. BPPR will maintain its brand and its San Francisco office, while its Los Angeles and New York offices will combine with existing FWV offices in those cities in 2022. Amy Cunha, who founded Big Picture PR in 2004, will retain her role as its president and agency partner, overseeing the day-to-day work of the firm and its eight associates. "What we really like about the work being done by Amy and her team is it complements our existing portfolio of clients in consumer and lifestyle marketing across all of our offices, while adding a strong consumer tech practice to our agency," said FWV Chairman and CEO Rick French. BPPR joins Tampa-based pet and veterinary PR firm Fetching Communications (now FWV Fetching); Boston-based outdoor lifestyle firm CGPR; New York City-based fashion and lifestyle firm AMP3 PR; and L.A.-based film production company Prix Productions as FWV portfolio companies.
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Media.Monks, a creative production company that is part of S4Capital, is merging with Italian content marketing agency Miyagi. The deal, which is the 11th merger or combination completed by S4 Capital in 2021., is intended to add to S4's existing content, data and digital media capabilities in Italy. Miyagi has 70 staffers in its Milan office, working with such clients as Campari Group, Danone and Red Bull. "Miyagi's work and management teams looks a lot like Media.Monks a few years back," said Media.Monks CEO Victor Knapp. "With close to 100 Monks in the Italian market, and a clear focus on digital creative craft, I believe we will accomplish great things together."
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Hahn Public, which serves clients in the food and energy sectors, acquires science and analytics firm Statistical Vision. The acquisition gives the agency the ability to support clients with predictive business forecasting tools. It expands Hahn Public to a 48-person agency with combined revenues of more than $10 million annually. "Statistical Vision's, now Hahn Stats', analytical and data visualization capabilities allow us to harness massive data sets and create trend models to better equip our clients with state-of-the-art guidance, enabling them to make marketing investment decisions with great confidence," said Hahn Public principal Jeff Hahn.
Precision Strategies, an integrated strategy and marketing agency with offices in Washington and New York, acquires Firehouse Strategies, a DC-based public affairs firm... AVENIR GLOBAL acquires London-based Thinks Insight & Strategy... Good Company, which bills itself as a “cultural engineering firm,” is launched by DJ Hardy, a veteran of Johannesburg-based communications consultancy arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5WPR, Rubenstein and MWW.
PSC (Princeton Strategic Communications) acquires Nonprofit Partners... CG Life launches 24/364, a cultural brand platform intended to drive awareness, connection and action aimed at keeping rare disease at the forefront of the health and social conversation... Interluxe Group, which focuses on brand experiences and in-person activations; Quinn, a strategic communications agency; and media and digital agency North & Warren are uniting under the Interluxe Group banner.
KITH, which provides corporate reputation and crisis preparation services, is now owned by CEO Stephanie Craig, who has been with the firm since 2021... The Marketing Cloud, a part of Stagwell, introduces several expansions to Agent Cloud, the platform it launched in October 2025 to simplify access to its AI tools and marketing assistants.... Notified launches its AI Press Release Optimizer.
V2 Communications launches its AI Visibility Solution and Earned Media at Scale, two service offerings designed to help companies increase visibility and credibility in generative search... The Public Relations Global Network brings on Greenough Communications as its Boston member agency... DBC is relaunching The DBC Industry Calendar as a free site to help communicators more easily discover relevant events and awards in the cluttered event landscape driven by the growth of webinars and online events. 
PAN releases new original research showing that a significant share of B2B citations surfaced by ChatGPT are inaccurate, misattributed or entirely fabricated, introducing a new credibility risk for brands... REQ, which has offices in DC and San Diego, opens in Phoenix... Notified introduces Market Intelligence, an addition to its all-in-one IR Hub, which gives IR teams a more streamlined way to prepare for earnings calls.
