Keith Strubhar has joined Direct Impact, the grassroots unit of BCW Group, as executive VP.
Most recently, he held the managing partner slot at Tarpon Strategic, counseling aerospace and industrial companies on social influence campaigns.
Earlier, Strubhar was executive VP-PA & issues at MSL’s Washington office, where he handled accounts such as United Technologies Corporation, USAA, KLM and Emirates Airlines.
He also was director of communications for Raytheon Intelligence, PA director at Burson-Marsteller and senior VP at DI.
Drew O’Brien, DI president, called Strubhar a great fit for the firm due to his knack for applying integrated communications expertise to develop and manage winning electoral campaigns and lead international marketing, PR and grassroots efforts to enhance the reputations of clients.