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V2 Communications adds Aidentified and Everseen to its client roster, expanding the agency’s work building brand awareness of AI-driven technology companies. V2 has been brought on to establish Aidentified as the leader in AI-powered prospecting, build credibility of its platform across vertical markets, and showcase executives’ thought leadership. The agency will execute strategic media, influencer, and analyst programs leveraging news, thought leadership, and customer stories. It will also pursue speaking and award opportunities. For Everseen, V2 will work to help the company solidify its reputation as the leader in visual AI for retail and to establish the expertise of company executives in AI-powered computer vision. These goals will be met through a robust news pipeline, media program to support news and thought leadership, content development (blogs, contributed articles), speaking opportunities and award wins.
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CIIC PR is to lead public relations efforts for Mundo Imperial Entertainment & Hospitality, an Acapulco-based brand of hotel and entertainment experiences. The agency will work for Mundo Imperial’s full portfolio, which includes the Palacio Mundo Imperial, Princess Mundo Imperial and Pierre Mundo Imperial properties in Acapulco as well as the newest design-driven WAYAM Mundo Imperial hotel in Mérida, which opened in summer 2021. “Our passion for classic hospitality with a forward-thinking approach is shared by CIIC,” said Mundo Imperial Entertainment & Hospitality commercial and marketing director Mauricio Ramirez.
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William Mills Agency is selected to provide public relations services for Vergent LMS, an omnichannel lending solution for lending institutions and financial services organizations. The agency has also executed a complete redesign and update of Vergent LMS’s website. Founded in 2006, Vergent offers software optimized for consumer, small-dollar, auto and online lenders. “We are truly impressed with our team at William Mills Agency and the knowledge they bring to the table,” said Vergent LMS chief executive officer Scott Putnam.
Kaplow Communications scoops up U.S. communications duties for Forbes... 360PR+lands Norwex, a line of eco-friendly home cleaning and personal care products... 
FINN Partners is selected to provide integrated PR and marketing services for Greentech Environmental... Hemsworth signs on as AOR for Main Line Brands (Mosquito Authority, Pest Authority and Fitness Machine Technicians)... Firecracker PR lands L3Networks... InnoVision Marketing Group picks up Buddy’s bar-b-q, an East Tennessee bar-b-q favorite.
Diffusion PR picks up The Folio Society, which publishes illustrated books... 5W Public Relations hauls in connected desk company Beflo... RB Milestone Group lands IR duties for oceansix future paths, which creates products from plastic waste. 
Blueprint Creative Group of Miami lands $4.5M five-year contract to provide Public Affairs Office support to the U.S. Army Medical Research and Development Command... CIIC PR signs up Bishop Design, an interior design firm based in Dubai and Miami... Magrino adds Copper Cane Wine & Spirits... Tegan Digital is enlisted to complete a website redesign for Business Jet, a private aviation company based out of Dallas Love Field.
Three Cheers PR, an alcohol-specialist agency that is a wholly owned subsidiary of 360PR+, is named PR agency of record for TINCUP Mountain Whiskey... The Pollack Group signs up with air up, a refillable drinking system that flavors water by scent alone... Scout Labs, Pollinate and Iris Worldwide are working with Seattle’s Museum of Pop Culture.
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