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V2 Communications adds Aidentified and Everseen to its client roster, expanding the agency’s work building brand awareness of AI-driven technology companies. V2 has been brought on to establish Aidentified as the leader in AI-powered prospecting, build credibility of its platform across vertical markets, and showcase executives’ thought leadership. The agency will execute strategic media, influencer, and analyst programs leveraging news, thought leadership, and customer stories. It will also pursue speaking and award opportunities. For Everseen, V2 will work to help the company solidify its reputation as the leader in visual AI for retail and to establish the expertise of company executives in AI-powered computer vision. These goals will be met through a robust news pipeline, media program to support news and thought leadership, content development (blogs, contributed articles), speaking opportunities and award wins.
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CIIC PR is to lead public relations efforts for Mundo Imperial Entertainment & Hospitality, an Acapulco-based brand of hotel and entertainment experiences. The agency will work for Mundo Imperial’s full portfolio, which includes the Palacio Mundo Imperial, Princess Mundo Imperial and Pierre Mundo Imperial properties in Acapulco as well as the newest design-driven WAYAM Mundo Imperial hotel in Mérida, which opened in summer 2021. “Our passion for classic hospitality with a forward-thinking approach is shared by CIIC,” said Mundo Imperial Entertainment & Hospitality commercial and marketing director Mauricio Ramirez.
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William Mills Agency is selected to provide public relations services for Vergent LMS, an omnichannel lending solution for lending institutions and financial services organizations. The agency has also executed a complete redesign and update of Vergent LMS’s website. Founded in 2006, Vergent offers software optimized for consumer, small-dollar, auto and online lenders. “We are truly impressed with our team at William Mills Agency and the knowledge they bring to the table,” said Vergent LMS chief executive officer Scott Putnam.
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
Doner lands AOR status for Navy Federal Credit Union, the world's largest credit union... P-22 Agency picks up El Encanto, a Santa Barbara, CA resort located on seven acres of terraced gardens overlooking the Pacific Ocean... Parasol, which specializes in the luxury lifestyle and hospitality sector, signs on as US shop for Château Minuty, a wine estate located on the French Riviera.
