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V2 Communications adds Aidentified and Everseen to its client roster, expanding the agency’s work building brand awareness of AI-driven technology companies. V2 has been brought on to establish Aidentified as the leader in AI-powered prospecting, build credibility of its platform across vertical markets, and showcase executives’ thought leadership. The agency will execute strategic media, influencer, and analyst programs leveraging news, thought leadership, and customer stories. It will also pursue speaking and award opportunities. For Everseen, V2 will work to help the company solidify its reputation as the leader in visual AI for retail and to establish the expertise of company executives in AI-powered computer vision. These goals will be met through a robust news pipeline, media program to support news and thought leadership, content development (blogs, contributed articles), speaking opportunities and award wins.
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CIIC PR is to lead public relations efforts for Mundo Imperial Entertainment & Hospitality, an Acapulco-based brand of hotel and entertainment experiences. The agency will work for Mundo Imperial’s full portfolio, which includes the Palacio Mundo Imperial, Princess Mundo Imperial and Pierre Mundo Imperial properties in Acapulco as well as the newest design-driven WAYAM Mundo Imperial hotel in Mérida, which opened in summer 2021. “Our passion for classic hospitality with a forward-thinking approach is shared by CIIC,” said Mundo Imperial Entertainment & Hospitality commercial and marketing director Mauricio Ramirez.
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William Mills Agency is selected to provide public relations services for Vergent LMS, an omnichannel lending solution for lending institutions and financial services organizations. The agency has also executed a complete redesign and update of Vergent LMS’s website. Founded in 2006, Vergent offers software optimized for consumer, small-dollar, auto and online lenders. “We are truly impressed with our team at William Mills Agency and the knowledge they bring to the table,” said Vergent LMS chief executive officer Scott Putnam.
BPCM is appointed agency of record for two of Champagne’s most distinguished houses, Krug and Ruinart... Santa Cruz Communications, which specializes in the U.S. Hispanic market, marks its 25th consecutive year working with the Billboard Latin Music Awards on Telemundo as PR AOR.. Forte Mare PR lands Woolly Clothing Co., a Seattle-born maker of merino wool basics.
Evocati PR, a purpose-driven PR and marketing firm, picks up Bioservo, a Dallas-based medical technology company specializing in soft assistive devices.... The Point PR, a travel and hospitality agency, lands Aspen Snowmass and Park Hyatt Riviera Maya... Hannah Cranston Media comes on board for Brightland, a California-based producer of olive oils, vinegars and honeys. 
Rubenstein Public Relations picks up OS Therapies, which offers gene-edited, Listeria-based cancer immunotherapies... Brandman adds Lough Eske Castle, a five-star Castle hotel and gateway in Donegal, Ireland... LRJ PR & Communications lands Case-Mate, a company whose products range from phone cases to a curated line of such accessories as beach bags.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
