Omnicom Public Relations Group shifts Kiersten Zweibaum to global chief growth and marketing officer. Most recently, she served as managing director, partner, global growth at Ketchum (part of OPRG), overseeing business development, including a number of cross-Omnicom agency new business and organic growth engagements. In her new post, Zweibaum will be responsible for expanding relationships between OPRG agencies and existing clients, identifying and securing new clients, and enhancing the brand externally to attract both talent and clients. She will report to OPRG chief executive officer Chris Foster. “Our agencies will benefit greatly from her diverse experience and dynamic leadership in pursuit of growth,” said Foster.
Teradata brings on Jacqueline Woods as chief marketing officer, effective Dec. 6. Woods succeeds Martyn Etherington, who is stepping down from his position and will remain with Teradata through the end of December. Woods joins Teradata from NielsenIQ, where she served as global chief marketing and communications officer. She was previously chief marketing officer for IBM’s Partner Ecosystem, where she focused on building cloud, Data, AI and SaaS strategies. At Teradata, Woods will be responsible for overseeing the company’s strategic marketing planning and delivery, including brand and reputation management, digital and social properties, as well as leading customer generation, influencer marketing, public relations, communications and enriching customer experiences. “She is an accomplished and influential leader known for her creative excellence and collaboration across the value chain,” said Teradata president and CEO Steve McMillan.
Experience marketing agency George P. Johnson promotes Jonathan McCallum to managing director of its London office. McCallum joined GPJ in 2016, previously serving as vice president and UK chief strategy officer. Before that, he was head of sport marketing at Ogilvy & Mather Group UK. In his new post, McCallum will report directly to CPJ chief executive officer Chris Meyer. “Bringing Jonny McCallum into the managing director role from strategy underpins the importance of being client-centric and evolving our thinking to best serve our clients,” said Meyer.