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Propel, a PR software firm, adds an accessibility widget to its platform for those with disabilities—including visually impaired, blind, dyslexic, elderly, and neurodiverse individuals. The accessibility widget, created by UserWay, delivers solutions to more than 40 challenges a variety of disability communities face on traditional websites including: screen reader, dyslexia font, high contrast, keyword only navigation and others. Coca-Cola, Disney and eBay are also using this widget to make their sites more accessible and inclusive. The launch of the Accessibility Widget is the first initiative of Propel's newly formed diversity and inclusion board, which was created to provide equal opportunities to PR professionals and journalists from all backgrounds, including BIPOC, LGBTQ+ and disability communities. Propel co-founder and CEO Zach Cutler is one of the only venture-backed technology entrepreneurs with a physical disability. "Making our platform more inclusive is important and was easier than I imagined," said Cutler.
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Bliss Impact, a new offering from The Bliss Group focusing on purpose-driven initiatives, is one of 10 technology and professional services companies that have joined forces to launch purposewerx, a global collective created to drive and scale business and social impact. The collective's members also include global purpose consultancy Innate Motion, digital marketing and design agency Matchfire, and media specialists Truth + Unity. Purposewerx says that its founding members represent a combined $45 million in annual revenue. "Our experiences at traditional agency holding companies or networks, or as clients of those models, fueled our desire to build something novel," said purposewerx co-founder and chairman John McNeel. "We sought to create a specialized constellation of partners that were stronger together but honored our unique identities."
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The Institute for Public Relations has formed a partnership with The Commission on Public Relations Education. Under the partnership agreement, IPR and CPRE will coordinate activities and resources, as well as pursuing 501(c)(3) status for CPRE so it can maintain independent governance of its operations. In addition, the PR Council will support CPRE and IPR in these efforts, lending the strength of its members to address the profession's growth and aid CPRE's role in developing curricula and standards that prepare students for professional success. "IPR has long supported the work of CPRE and we are absolutely thrilled to partner with them and work with the PR Council to help support CPRE's mission to continue to advance excellence in public relations education," said IPR president and CEO Tina McCorkindale.
Precision Strategies, an integrated strategy and marketing agency with offices in Washington and New York, acquires Firehouse Strategies, a DC-based public affairs firm... AVENIR GLOBAL acquires London-based Thinks Insight & Strategy... Good Company, which bills itself as a “cultural engineering firm,” is launched by DJ Hardy, a veteran of Johannesburg-based communications consultancy arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5WPR, Rubenstein and MWW.
PSC (Princeton Strategic Communications) acquires Nonprofit Partners... CG Life launches 24/364, a cultural brand platform intended to drive awareness, connection and action aimed at keeping rare disease at the forefront of the health and social conversation... Interluxe Group, which focuses on brand experiences and in-person activations; Quinn, a strategic communications agency; and media and digital agency North & Warren are uniting under the Interluxe Group banner.
KITH, which provides corporate reputation and crisis preparation services, is now owned by CEO Stephanie Craig, who has been with the firm since 2021... The Marketing Cloud, a part of Stagwell, introduces several expansions to Agent Cloud, the platform it launched in October 2025 to simplify access to its AI tools and marketing assistants.... Notified launches its AI Press Release Optimizer.
V2 Communications launches its AI Visibility Solution and Earned Media at Scale, two service offerings designed to help companies increase visibility and credibility in generative search... The Public Relations Global Network brings on Greenough Communications as its Boston member agency... DBC is relaunching The DBC Industry Calendar as a free site to help communicators more easily discover relevant events and awards in the cluttered event landscape driven by the growth of webinars and online events. 
PAN releases new original research showing that a significant share of B2B citations surfaced by ChatGPT are inaccurate, misattributed or entirely fabricated, introducing a new credibility risk for brands... REQ, which has offices in DC and San Diego, opens in Phoenix... Notified introduces Market Intelligence, an addition to its all-in-one IR Hub, which gives IR teams a more streamlined way to prepare for earnings calls.
