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Propel, a PR software firm, adds an accessibility widget to its platform for those with disabilities—including visually impaired, blind, dyslexic, elderly, and neurodiverse individuals. The accessibility widget, created by UserWay, delivers solutions to more than 40 challenges a variety of disability communities face on traditional websites including: screen reader, dyslexia font, high contrast, keyword only navigation and others. Coca-Cola, Disney and eBay are also using this widget to make their sites more accessible and inclusive. The launch of the Accessibility Widget is the first initiative of Propel's newly formed diversity and inclusion board, which was created to provide equal opportunities to PR professionals and journalists from all backgrounds, including BIPOC, LGBTQ+ and disability communities. Propel co-founder and CEO Zach Cutler is one of the only venture-backed technology entrepreneurs with a physical disability. "Making our platform more inclusive is important and was easier than I imagined," said Cutler.
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Bliss Impact, a new offering from The Bliss Group focusing on purpose-driven initiatives, is one of 10 technology and professional services companies that have joined forces to launch purposewerx, a global collective created to drive and scale business and social impact. The collective's members also include global purpose consultancy Innate Motion, digital marketing and design agency Matchfire, and media specialists Truth + Unity. Purposewerx says that its founding members represent a combined $45 million in annual revenue. "Our experiences at traditional agency holding companies or networks, or as clients of those models, fueled our desire to build something novel," said purposewerx co-founder and chairman John McNeel. "We sought to create a specialized constellation of partners that were stronger together but honored our unique identities."
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The Institute for Public Relations has formed a partnership with The Commission on Public Relations Education. Under the partnership agreement, IPR and CPRE will coordinate activities and resources, as well as pursuing 501(c)(3) status for CPRE so it can maintain independent governance of its operations. In addition, the PR Council will support CPRE and IPR in these efforts, lending the strength of its members to address the profession's growth and aid CPRE's role in developing curricula and standards that prepare students for professional success. "IPR has long supported the work of CPRE and we are absolutely thrilled to partner with them and work with the PR Council to help support CPRE's mission to continue to advance excellence in public relations education," said IPR president and CEO Tina McCorkindale.
CG Life brand The Market Element is relaunched as Element CG... Gateway Group, a financial communications and digital media advisory firm, is bringing back its annual Gateway Conference... Firebrand launches what it says is an industry first: an integrated Account-Based Marketing and PR service.
RVD Communications, a New York-based PR, influencer marketing and brand building agency, is acquired by Band of Insiders... An NCSolutions consumer sentiment survey finds that 55 percent of respondents would be more likely to try a product if it’s marketed as being aligned with a healthier and more sustainable lifestyle... IPG Mediabrands launches its Climate Action Accelerator Program.
If your firm took part in O’Dwyer’s 2024 Rankings, there’s still time for it to appear in the profile section of our big May Rankings Issue.
Crowe PR is forming a strategic alliance with brand consultancy Movetic... SKDK founding partner Bill Knapp is inducted into the Association of Political Consultants Hall of Fame... SixSpeed, an independent creative marketing agency, acquires KC Truth, a media and creative shop.
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