ICR Inc. handles Manscaped, which takes credit for creating the below-the-waist grooming category for men, as it plans to go public via a merger with Bright Lights Acquisition Corp. SPAC that is valued in the $1B range.

Launched in 2016, Manscaped generated $285M in annual trailing twelve-month revenues and anticipates more than $500M in revenues by 2023.

The digital savvy brand has more than four million customers in 38 countries and distribution deals with Target, Macy’s and Best Buy.

Manscaped also has partnerships with high-profile athletes such as Tampa Bay tight end Rob Gronkowski and sports organizations like NASCAR, UFC and the San Francisco 49ers.

Paul Tran, Manscaped founder, said going public is a crucial milestone in the company’s journey. “We’re innovating beyond the groin with a robust product roadmap that will continue to revolutionize the industry by addressing all of men’s self-care needs,” he said.

ICR’s Bruce Williams handles investors and Keil Decker works the media for Manscaped.