ICR Inc. handles Manscaped, which takes credit for creating the below-the-waist grooming category for men, as it plans to go public via a merger with Bright Lights Acquisition Corp. SPAC that is valued in the $1B range.

Launched in 2016, Manscaped generated $285M in annual trailing twelve-month revenues and anticipates more than $500M in revenues by 2023.

The digital-savvy brand has more than four million customers in 38 countries and distribution deals with Target, Macy’s and Best Buy.

Manscaped also has partnerships with high-profile athletes such as Tampa Bay tight end Rob Gronkowski and sports organizations like NASCAR, UFC and the San Francisco 49ers.

Paul Tran, Manscaped founder, said going public is a crucial milestone in the company’s journey. “We’re innovating beyond the groin with a robust product roadmap that will continue to revolutionize the industry by addressing all of men’s self-care needs,” he said.

ICR’s Bruce Williams handles investors and Keil Decker works the media for Manscaped.