Merlot Marketing signs on as agency of record for Nexgrill, which designs and manufactures outdoor cooking and heating products. The agency will focus on communications strategy to support and promote the company’s current products as well as those it is planning on introducing to the market. Headquartered in Southern California, Nexgrill focuses on outdoor grills—gas, charcoal, pellets, flat tops, portables, fryers, and complementary grill accessories. "Merlot Marketing has extensive experience in garnering media engagement, especially with consumer and epicurean audiences," said Nexgrill vice president of marketing Ramsay Hawfield.
MSS Media, Inc. will work to increase brand awareness and drive recruitment for the 103rd Airlift Wing of the Connecticut Air National Guard. Through the partnership, MSS Media. will provide an optimized and detailed integrated media plan for the organization, focusing on key markets within Connecticut. In addition, it will purchase and place all required advertising. The Miami-based agency, which specializes in education, government, real estate, and lifestyle marketing, also works with the US Air Force, US Marines, US Army, the Army National Guard, and the US Census Bureau.
Beach House adds Mad Rabbit to its roster. The agency will handle the brand’s public relations and influencer marketing efforts. Mad Rabbit is a tattoo aftercare company that makes products including a tattoo balm, soothing gel and sunscreen. The company says it aims to eliminate unnatural ingredients in the space by offering products formulated with clean and natural ingredients, rid of unnecessary toxins. Founders Oliver Zak and Selom Agbitor appeared on season 12 of Shark Tank, where their company was backed by Mark Cuban.