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Merlot Marketing signs on as agency of record for Nexgrill, which designs and manufactures outdoor cooking and heating products. The agency will focus on communications strategy to support and promote the company’s current products as well as those it is planning on introducing to the market. Headquartered in Southern California, Nexgrill focuses on outdoor grills—gas, charcoal, pellets, flat tops, portables, fryers, and complementary grill accessories. "Merlot Marketing has extensive experience in garnering media engagement, especially with consumer and epicurean audiences," said Nexgrill vice president of marketing Ramsay Hawfield.
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MSS Media, Inc. will work to increase brand awareness and drive recruitment for the 103rd Airlift Wing of the Connecticut Air National Guard. Through the partnership, MSS Media. will provide an optimized and detailed integrated media plan for the organization, focusing on key markets within Connecticut. In addition, it will purchase and place all required advertising. The Miami-based agency, which specializes in education, government, real estate, and lifestyle marketing, also works with the US Air Force, US Marines, US Army, the Army National Guard, and the US Census Bureau.
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Beach House adds Mad Rabbit to its roster. The agency will handle the brand’s public relations and influencer marketing efforts. Mad Rabbit is a tattoo aftercare company that makes products including a tattoo balm, soothing gel and sunscreen. The company says it aims to eliminate unnatural ingredients in the space by offering products formulated with clean and natural ingredients, rid of unnecessary toxins. Founders Oliver Zak and Selom Agbitor appeared on season 12 of Shark Tank, where their company was backed by Mark Cuban.
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
Doner lands AOR status for Navy Federal Credit Union, the world's largest credit union... P-22 Agency picks up El Encanto, a Santa Barbara, CA resort located on seven acres of terraced gardens overlooking the Pacific Ocean... Parasol, which specializes in the luxury lifestyle and hospitality sector, signs on as US shop for Château Minuty, a wine estate located on the French Riviera.
