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Merlot Marketing signs on as agency of record for Nexgrill, which designs and manufactures outdoor cooking and heating products. The agency will focus on communications strategy to support and promote the company’s current products as well as those it is planning on introducing to the market. Headquartered in Southern California, Nexgrill focuses on outdoor grills—gas, charcoal, pellets, flat tops, portables, fryers, and complementary grill accessories. "Merlot Marketing has extensive experience in garnering media engagement, especially with consumer and epicurean audiences," said Nexgrill vice president of marketing Ramsay Hawfield.
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MSS Media, Inc. will work to increase brand awareness and drive recruitment for the 103rd Airlift Wing of the Connecticut Air National Guard. Through the partnership, MSS Media. will provide an optimized and detailed integrated media plan for the organization, focusing on key markets within Connecticut. In addition, it will purchase and place all required advertising. The Miami-based agency, which specializes in education, government, real estate, and lifestyle marketing, also works with the US Air Force, US Marines, US Army, the Army National Guard, and the US Census Bureau.
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Beach House adds Mad Rabbit to its roster. The agency will handle the brand’s public relations and influencer marketing efforts. Mad Rabbit is a tattoo aftercare company that makes products including a tattoo balm, soothing gel and sunscreen. The company says it aims to eliminate unnatural ingredients in the space by offering products formulated with clean and natural ingredients, rid of unnecessary toxins. Founders Oliver Zak and Selom Agbitor appeared on season 12 of Shark Tank, where their company was backed by Mark Cuban.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
Rubenstein Public Relations is renamed agency of record for Pactum, a leader in procurement innovation and agentic AI... SolComms signs on to represent Allison and Stephen Ellsworth, co-founders of poppi, a prebiotic soda brand... Trevelino/Keller signs on to provide a comprehensive communications strategy for CartiNova, an advanced regenerative medicine platform.
MKTG Sports + Entertainment, part of dentsu, lands Agassi Sports Entertainment, a racquet sports-focused entertainment and innovation company co-founded by Andre Agassi... Hayden IR is engaged by Jones Soda Co. to provide investor communications and outreach efforts... JC Communications picks up three Greek resorts: Grand Resort Lagonissi, Elounda Beach Hotel & Villas and Elounda Bay Palace.
