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Merlot Marketing signs on as agency of record for Nexgrill, which designs and manufactures outdoor cooking and heating products. The agency will focus on communications strategy to support and promote the company’s current products as well as those it is planning on introducing to the market. Headquartered in Southern California, Nexgrill focuses on outdoor grills—gas, charcoal, pellets, flat tops, portables, fryers, and complementary grill accessories. "Merlot Marketing has extensive experience in garnering media engagement, especially with consumer and epicurean audiences," said Nexgrill vice president of marketing Ramsay Hawfield.
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MSS Media, Inc. will work to increase brand awareness and drive recruitment for the 103rd Airlift Wing of the Connecticut Air National Guard. Through the partnership, MSS Media. will provide an optimized and detailed integrated media plan for the organization, focusing on key markets within Connecticut. In addition, it will purchase and place all required advertising. The Miami-based agency, which specializes in education, government, real estate, and lifestyle marketing, also works with the US Air Force, US Marines, US Army, the Army National Guard, and the US Census Bureau.
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Beach House adds Mad Rabbit to its roster. The agency will handle the brand’s public relations and influencer marketing efforts. Mad Rabbit is a tattoo aftercare company that makes products including a tattoo balm, soothing gel and sunscreen. The company says it aims to eliminate unnatural ingredients in the space by offering products formulated with clean and natural ingredients, rid of unnecessary toxins. Founders Oliver Zak and Selom Agbitor appeared on season 12 of Shark Tank, where their company was backed by Mark Cuban.
Evocati PR, a purpose-driven PR and marketing firm, picks up Bioservo, a Dallas-based medical technology company specializing in soft assistive devices.... The Point PR, a travel and hospitality agency, lands Aspen Snowmass and Park Hyatt Riviera Maya.... Hannah Cranston Media comes on board for Brightland, a California-based producer of olive oils, vinegars and honeys. 
Rubenstein Public Relations picks up OS Therapies, which offers gene-edited, Listeria-based cancer immunotherapies... Brandman adds Lough Eske Castle, a five-star Castle hotel and gateway in Donegal, Ireland... LRJ PR & Communications lands Case-Mate, a company whose products range from phone cases to a curated line of such accessories as beach bags.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
French/West/Vaughan is named agency of record for Carolina Performing Arts' inaugural "All. Together. Now." Festival, which will take place Feb. 19–21, 2027... Ruder Finn signs on as communications agency of record for Neurocrine Biosciences... Ripley PR is chosen to serve as the public relations agency of record for CAMP Digital, a digital marketing agency focused on the home service industry.
