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WPP has acquired Cloud Commerce Group, a UK-based outfit that helps brands market, sell and deliver their products across e-commerce platforms.
CCG, which employs more than 100 people, helps brands move their goods across marketplaces such as eBay, Amazon, Esty and Wayfair.
Its multi-channel e-commerce software supports hundreds of retailers and wholesalers across Europe and drives about $1.5B in merchandise through various channels.
WPP Mark Read said CCG has “demonstrable scale and success in managing the complex omnichannel commerce needs of global brands.”
The acquisition fits his M&A approach to build on existing WPP capabilities in the ecommerce, experience and technology sectors.
CCG will join WPP’s Wunderman Thompson network.
Fahlgren Mortine, No. 19 in O’Dwyer’s rankings of PR firms with 2023 fee income of $39.2M, is being acquired by its Columbus, OH neighbor, The Shipyard, a fast-growing ad agency.
Supreme Group, a healthcare commercialization platform, has acquired Health+Commerce, a strategic PR and marketing shop based in Eagle (ID), serving the medtech and biotech sectors.
Signal Group CEO Blake Androff has purchased the Washington-based public affairs shop from Wiley Rein law firm, which had been its owner since 2014.
Ruder Finn has acquired Flightpath, a 30-year-old New York-based digital marketing shop with 25 staffers.
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