WPP has acquired Cloud Commerce Group, a UK-based outfit that helps brands market, sell and deliver their products across e-commerce platforms.
CCG, which employs more than 100 people, helps brands move their goods across marketplaces such as eBay, Amazon, Esty and Wayfair.
Its multi-channel e-commerce software supports hundreds of retailers and wholesalers across Europe and drives about $1.5B in merchandise through various channels.
WPP Mark Read said CCG has “demonstrable scale and success in managing the complex omnichannel commerce needs of global brands.”
The acquisition fits his M&A approach to build on existing WPP capabilities in the ecommerce, experience and technology sectors.
CCG will join WPP’s Wunderman Thompson network.