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WPP has acquired Cloud Commerce Group, a UK-based outfit that helps brands market, sell and deliver their products across e-commerce platforms.
CCG, which employs more than 100 people, helps brands move their goods across marketplaces such as eBay, Amazon, Esty and Wayfair.
Its multi-channel e-commerce software supports hundreds of retailers and wholesalers across Europe and drives about $1.5B in merchandise through various channels.
WPP Mark Read said CCG has “demonstrable scale and success in managing the complex omnichannel commerce needs of global brands.”
The acquisition fits his M&A approach to build on existing WPP capabilities in the ecommerce, experience and technology sectors.
CCG will join WPP’s Wunderman Thompson network.
Accenture has acquired Whalar, which had billed itself as the “world’s leading independent creator and social agency,” from Whalar Group.
Swoop, healthcare marketing firm majority owned by New Mountain Capital, acquires Nimble, prescription management platform.
Arketi Group, an Atlanta digital marketing and B2B PR shop, has acquired Braithwaite Communications of Philadelphia.
Infinite, a communications and reputation management firm, has acquired Dukas Linden Public Relations, which represents some of the most prestigious financial institutions in the U.S.
Public Policy Holding Company’s MultiState Assocs. government relations unit has hired Lee Cowen and Nicholas Evans via the acquisition of their respective firms, Cowen Consulting and Putnam Strategies.
