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WPP has acquired Cloud Commerce Group, a UK-based outfit that helps brands market, sell and deliver their products across e-commerce platforms.
CCG, which employs more than 100 people, helps brands move their goods across marketplaces such as eBay, Amazon, Esty and Wayfair.
Its multi-channel e-commerce software supports hundreds of retailers and wholesalers across Europe and drives about $1.5B in merchandise through various channels.
WPP Mark Read said CCG has “demonstrable scale and success in managing the complex omnichannel commerce needs of global brands.”
The acquisition fits his M&A approach to build on existing WPP capabilities in the ecommerce, experience and technology sectors.
CCG will join WPP’s Wunderman Thompson network.
Motion, a Chicago-based brand growth agency, acquires video-forward marketing and communications firm AKA Media Partners, which has been in business since 1998.
Declan Kelly's Consello has acquired Morpheus Risk, a UK-based risk and threat assessment firm.
Ruder Finn has acquired Missouri Creative, a 30-member visual storytelling, design and experience-led brand activation firm based in London.
Highwire acquires The Bliss Group, creating a combined firm, operating under the Highwire brand, that has more than 250 professionals across North America.
Miami’s Newlink Group has acquired Italy’s EJ to strengthen its position in southern Europe, where it has offices in Madrid and Barcelona.
