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| Mary Beech |
Scholastic, the children's publishing, education and media company, appoints Mary Beech to the newly created role of chief marketing & transformation officer, effective Jan. 1. Beech has most recently served as CEO of Sarah Flint, a direct-to-consumer luxury footwear brand for women. She was previously principal at MRB Brand Consulting, and she has served as executive vice president and CMO of Kate Spade New York as well as senior vice president, global licensing and marketing for Disney/Pixar Animation. She has also been an independent director on Scholastic's board since 2018 and will resign from that position in advance of her new position. Beech will be charged with creating greater customer-centricity, data-driven activations with a focus on digital and connectivity throughout Scholastic. "She is a passionate leader who has proven her marketing and transformational strength through her work with powerful brands," said Scholastic CEO and president Peter Warwick.
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| Neil Wu Becker |
Enterprise workflow solutions provider Onit brings on Neil Wu Becker as chief marketing officer. Wu Becker comes to the company from financial regulatory compliance and security company Behavox, where he was also CMO. His previous posts include vice president of worldwide marketing at Apttus, head of global PR at Micron Technology and director of public relations at Cisco. At Onit, Wu Becker will lead all aspects of marketing for the company and its subsidiaries, including developing and executing strategy to grow the company. "Neil's addition as CMO signals the next evolution of Onit's growth," said Onit CEO and co-founder Eric M. Elfman.
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| Amanda Willard |
Navy Pier, a Chicago tourist attraction, names Amanda Willard vice president of marketing and communications. Willard was most recently a marketing and brand consultant for Willard Brand Consulting. She was previously vice president of marketing and brand for TeeOff (the official tee time site of the PGA Tour) and vice president of brand, marketing and communications for Chicago's Lincoln Park Zoo. In her new role, Willard will lead marketing, branding and communications efforts to attract more locals and tourists to Navy Pier. "With her strategic marketing experience, results-driven leadership skills, and ability to inspire creativity, Amanda will be a key player in showcasing Navy Pier as one of Chicago's top cultural destinations," said Navy Pier president and CEO Marilynn Gardner.
StreetCred Communications brings on Rob Farmer, a veteran of The Rudin Group and Charles Schwab... Cozen O’Connor Public Strategies adds Jessica Monahan to its Washington D.C.-based lobbying team as a senior principal... Edcetera, a provider of career education programs that is backed by Eden Capital, appoints Jim Gallagher as CMO.
Derris promotes Lisa Frank, who founded the brand consultancy along with Jesse Derris in 2013, to CEO... PAN Communication
Aaron Guiterman will rejoin Edelman’s government and PA unit as head of US public affairs on April 29.
Meyocks, a branding and marketing agency, hires Marcie Garcia to lead its strategy function... Erich and Kallman, the ad agency co-founded by Steven Erich and Eric Kallman, appoints Stephen Larkin as its first CMO... Allied Global Marketing, which has 24 offices across North America, Europe and Asia-Pacific, names Nicola Gold as business director APAC, brand experience.
Pierpont Communications of Houston hires Dan Mahoney and Pete Webb to focus on building a presence in the Denver market... Millwright Holdings appoints Ainsley Sheikali as head of business development, a new post... Shore Fire Media CEO Marilyn Laverty is tapped to increase collaboration among the Dolphin Entertainment units... Berns Communications Group names Quin Acciani VP, consumer and retail practice. 
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