Champion is selected as public relations agency of record for Newk's Eatery, a Jackson, MS-based fast-casual chain that operates in 16 states. Champion will spearhead proactive outreach to local, national and trade media, as well as leveraging partnerships with bloggers and athletes in target markets. "We're proud to partner with a strategic, supportive agency that listens to our needs and generates ideas that will help us achieve our goals," said Newk's senior vice president of guest experience Denise Pedini. Champion's roster of foodservice clients also includes Raising Cane's Chicken Fingers, SPB Hospitality, Dickey's Barbecue Pit, Fazoli's, On The Border, Taco John's and Walk-On's Sports Bistreaux.
London-headquartered Wilful signs on to provide media relations and content services for Earthly, a platform designed to help businesses remove carbon, restore natural environments and reverse climate change. The ongoing appointment kicked off with support for a collaboration with immersive storytelling production studio Alchemy that created an immersive 3D "island" at the recent COP26, visualizing carbon removal as a series of living ecosystems. "We were a customer of Earthly before we won this brief and would urge other PR agencies that haven't already figured out their path to carbon neutrality to check them out," said Wilful co-founder Narda Shirley. To date, Earthly has helped clients including L'Oreal, CaixaBank and Envision Virgin Racing.
Abel Communications is selected to lead a video content campaign for OneDigital, a health, wealth management and HR advisory firm. The campaign will focus on showcasing the knowledge and insights of key executives to target audiences. "We value their partnership and trust their guidance as they lead us through this exciting and important initiative," said OneDigital senior managing principal Chris Mullins. Abel will also provide Baltimore School for the Arts, a performing arts high school, with a communications program focused on media relations and arts education leadership.