 |
Champion is selected as public relations agency of record for Newk's Eatery, a Jackson, MS-based fast-casual chain that operates in 16 states. Champion will spearhead proactive outreach to local, national and trade media, as well as leveraging partnerships with bloggers and athletes in target markets. "We're proud to partner with a strategic, supportive agency that listens to our needs and generates ideas that will help us achieve our goals," said Newk's senior vice president of guest experience Denise Pedini. Champion's roster of foodservice clients also includes Raising Cane's Chicken Fingers, SPB Hospitality, Dickey's Barbecue Pit, Fazoli's, On The Border, Taco John's and Walk-On's Sports Bistreaux.
 |
London-headquartered Wilful signs on to provide media relations and content services for Earthly, a platform designed to help businesses remove carbon, restore natural environments and reverse climate change. The ongoing appointment kicked off with support for a collaboration with immersive storytelling production studio Alchemy that created an immersive 3D "island" at the recent COP26, visualizing carbon removal as a series of living ecosystems. "We were a customer of Earthly before we won this brief and would urge other PR agencies that haven't already figured out their path to carbon neutrality to check them out," said Wilful co-founder Narda Shirley. To date, Earthly has helped clients including L'Oreal, CaixaBank and Envision Virgin Racing.
 |
Abel Communications is selected to lead a video content campaign for OneDigital, a health, wealth management and HR advisory firm. The campaign will focus on showcasing the knowledge and insights of key executives to target audiences. "We value their partnership and trust their guidance as they lead us through this exciting and important initiative," said OneDigital senior managing principal Chris Mullins. Abel will also provide Baltimore School for the Arts, a performing arts high school, with a communications program focused on media relations and arts education leadership.
Mark Allen & Co. acquires Alban Communications, establishing its first Miami office... Buchalter, a business law firm, launches a crisis management and strategic response group... 5W PR expands its beauty practice to include TikTok Shop-aligned PR campaigns and creator amplification strategies.
Caster Communications is acquired by long-time agency leaders Alexandra Crabb and Peter Girard... DiGennaro Communications launches The Authority Studio, a freestanding content strategy and production offering... The Brandman Agency, which specializes in luxury travel and lifestyle, rebrands as Brandman.
Public Inc., a social impact agency based in Toronto and New York, acquires Rocket Social Impact, an advisory firm that works with nonprofit and corporate social impact organizations... Ruder Finn launches “What’s Next: The Ruder Finn Podcast,” a new platform hosted by CEO Kathy Bloomgarden... Crowe PR joins United Partners Network, a network of independent PR agencies with members across more than 65 markets worldwide.
Ruder Finn launches rf.Voices, an integrated influence offering that brings together AI-powered influencer marketing, customer advocacy and paid amplification under one measurable framework... The Pollack Group is accepting applications through March 31 for The Big Red Grant, a $40,000 pro bono strategic PR and marketing engagement program awarded to a nonprofit organization ready for growth... D S Simon Media releases a report that says almost seven in ten producers (68 percent) are more interested in airing a story when they know it has been optimized for AI.
Precision Strategies, an integrated strategy and marketing agency with offices in Washington and New York, acquires Firehouse Strategies, a DC-based public affairs firm... AVENIR GLOBAL acquires London-based Thinks Insight & Strategy... Good Company, which bills itself as a “cultural engineering firm,” is launched by DJ Hardy, a veteran of Johannesburg-based communications consultancy arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5WPR, Rubenstein and MWW.
