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Champion is selected as public relations agency of record for Newk's Eatery, a Jackson, MS-based fast-casual chain that operates in 16 states. Champion will spearhead proactive outreach to local, national and trade media, as well as leveraging partnerships with bloggers and athletes in target markets. "We're proud to partner with a strategic, supportive agency that listens to our needs and generates ideas that will help us achieve our goals," said Newk's senior vice president of guest experience Denise Pedini. Champion's roster of foodservice clients also includes Raising Cane's Chicken Fingers, SPB Hospitality, Dickey's Barbecue Pit, Fazoli's, On The Border, Taco John's and Walk-On's Sports Bistreaux.
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London-headquartered Wilful signs on to provide media relations and content services for Earthly, a platform designed to help businesses remove carbon, restore natural environments and reverse climate change. The ongoing appointment kicked off with support for a collaboration with immersive storytelling production studio Alchemy that created an immersive 3D "island" at the recent COP26, visualizing carbon removal as a series of living ecosystems. "We were a customer of Earthly before we won this brief and would urge other PR agencies that haven't already figured out their path to carbon neutrality to check them out," said Wilful co-founder Narda Shirley. To date, Earthly has helped clients including L'Oreal, CaixaBank and Envision Virgin Racing.
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Abel Communications is selected to lead a video content campaign for OneDigital, a health, wealth management and HR advisory firm. The campaign will focus on showcasing the knowledge and insights of key executives to target audiences. "We value their partnership and trust their guidance as they lead us through this exciting and important initiative," said OneDigital senior managing principal Chris Mullins. Abel will also provide Baltimore School for the Arts, a performing arts high school, with a communications program focused on media relations and arts education leadership.
53Six, a Dublin- and London-based sports marketing agency, is acquired by Irish experience and entertainment group FUEL... Blue Highway Advisory releases a report that looks at how the shift from CEO to AI has changed the way in which consumers access information, and offers advice on how to handle the new landscape... Get Engaged, whose services include campaign ideation, social media management, influencer marketing, celebrity partnerships, content production and paid media, joins SAMY, a social-first agency headquartered in Madrid. 
The Hoffman Agency, a Silicon Valley-based firm with offices in Europe, Asia and the U.S., teams up with United Partners Network, a global community of independent communications agencies... ChangeMakers acquires R&G Strategic, a Halifax, Nova Scotia-based firm with a practice that spans ESG and sustainability strategy and reporting; stakeholder engagement; climate and GHG consulting; sustainability campaigns; branding; communications; and marketing... AltaVista Strategic Partners, a Baltimore-based firm, opens an second office in Tampa, effective Oct. 15.
Curley & Pynn Public Relations Management rebrands as Biplane focused specifically on helping nonprofits build visibility, reputation and trust to advance their philanthropy... SKDK launches a payer negotiation practice that is designed to support health systems as they navigate increasingly complex negotiations with insurers... ChangeMakers, a strategy and communications firm with over 400 professionals across North America, launches RepScore.
Prosek Partners opens in San Francisco under the leadership of partner Nadia Damouni... Caliber Corporate Advisers, which works with clients in the fintech and financial services sectors, introduces the Caliber Authority Index (Caliber AI), a proprietary measurement platform... Herbie Thiele Consulting, a public affairs firm blending lobbying and communications, is launched by the longtime Sachs Media partner.
Bospar expands its Audit*E tool for small- and medium-sized businesses, which provides comprehensive visibility scoring, competitive analysis and platform-specific improvement recommendations, giving users actionable intelligence to help with brand positioning.... 5W is increasing its presence in Tampa and the Florida market....PR Consultants Group, a nationwide network of senior-level public relations, strategic communications and marketing specialists in more than 50 U.S. markets, has brought on 13 independently owned public relations firms across 13 markets and 12 states so far in 2026.
