FINN Partners lands Zepp Health to lead marketing communications for its wearable brand Amazfit. The agency is tasked with amplifying Amazfit's brand voice, driving visibility for its product collection, and reinforcing its position as a pioneering wearable technology brand. It will work on media and influencer relations, creative campaign ideation and management, content development, insight and trend monitoring, and crisis communications. The account is led out of FINN Partners' Shanghai office, in conjunction with talent from the agency's technology, consumer and global intelligence teams based in London, San Francisco and Los Angeles.


Rubenstein Public Relations picks up Bite Investments, which works to expand access to alternative investments. The agency is tasked with crafting corporate messaging and developing brand positioning to expand Bite's presence and brand awareness in the United States. Bite has offices and customers in Asia and Europe, and is expanding into North America. "We are confident Rubenstein Public Relations' proficiency and strategic positioning will help Bite Investments build brand equity, enhance our reputation as an industry leader, and drive new business opportunities," said Bite Investments president - Americas Sean P. Clifford.


AMW Public Relations is engaged by KWESST Micro Systems, which provides next-generation tactical systems for security forces and personal defense, to lead the company's public relations, brand strategy, and media communications initiatives. AMW will work to bring greater market awareness to KWESST's mission of advancing the modern networked capabilities of battlefield soldiers and responder personnel, as well as boosting media coverage of its proprietary tactical system offerings. "We are excited to partner with AMW PR and their dedicated team of public relations professionals to effectively engage the media and the markets, and to tell the KWESST story," said KWESST president and CEO Jeff MacLeod.