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FINN Partners lands Zepp Health to lead marketing communications for its wearable brand Amazfit. The agency is tasked with amplifying Amazfit's brand voice, driving visibility for its product collection, and reinforcing its position as a pioneering wearable technology brand. It will work on media and influencer relations, creative campaign ideation and management, content development, insight and trend monitoring, and crisis communications. The account is led out of FINN Partners' Shanghai office, in conjunction with talent from the agency's technology, consumer and global intelligence teams based in London, San Francisco and Los Angeles.
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Rubenstein Public Relations picks up Bite Investments, which works to expand access to alternative investments. The agency is tasked with crafting corporate messaging and developing brand positioning to expand Bite's presence and brand awareness in the United States. Bite has offices and customers in Asia and Europe, and is expanding into North America. "We are confident Rubenstein Public Relations' proficiency and strategic positioning will help Bite Investments build brand equity, enhance our reputation as an industry leader, and drive new business opportunities," said Bite Investments president - Americas Sean P. Clifford.
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AMW Public Relations is engaged by KWESST Micro Systems, which provides next-generation tactical systems for security forces and personal defense, to lead the company's public relations, brand strategy, and media communications initiatives. AMW will work to bring greater market awareness to KWESST's mission of advancing the modern networked capabilities of battlefield soldiers and responder personnel, as well as boosting media coverage of its proprietary tactical system offerings. "We are excited to partner with AMW PR and their dedicated team of public relations professionals to effectively engage the media and the markets, and to tell the KWESST story," said KWESST president and CEO Jeff MacLeod.
Rubenstein Public Relations adds Greenland Energy Company, a US public company developing Greenland’s oil, natural gas and critical resources, to its client roster... FINN Partners picks up DonorsChoose, a non-profit organization that connects donor funding directly to public school teacher needs... Ripley PR lands Contractor Commerce, which provides e-commerce services for contractors.
CIIC PR is named agency of record for Sushi by Boū, an omakase restaurant with more than 23 locations across major U.S. markets... 5W signs up water technology company VVater, developer of the Farady Reactor, an electrified water purification system... Firecracker PR is selected as public relations agency of record for MIMARU, an apartment-style hotel brand for families and that operates 27 locations in Tokyo, Kyoto and Osaka, Japan.
Redpoint signs on to handle digital marketing for Connecticut wineries Saltwater Farm Vineyard and Kingdom of the Hawk Vineyard... 360PR+ is selected by Authority Brands Trade Brands Division to raise consumer awareness of its Benjamin Franklin Plumbing, Mister Sparky and One Hour Heating & Air Conditioning brands... Konnect Agency lands Visiting Angels, which offers personalized care to help seniors live independently in their own homes.
Tier One Partners’ Content Studio is engaged by InvestGreen, a company providing retail investors access to institutional-quality clean energy investment opportunities... Campstories is named PR agency of record for the City of Napa... Lewis Line Public Relations, a Gen-Z-owned publicity firm headquartered in Los Angeles, is representing cultural commentator, content creator and podcast host Ryan Lu.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
