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FINN Partners lands Zepp Health to lead marketing communications for its wearable brand Amazfit. The agency is tasked with amplifying Amazfit's brand voice, driving visibility for its product collection, and reinforcing its position as a pioneering wearable technology brand. It will work on media and influencer relations, creative campaign ideation and management, content development, insight and trend monitoring, and crisis communications. The account is led out of FINN Partners' Shanghai office, in conjunction with talent from the agency's technology, consumer and global intelligence teams based in London, San Francisco and Los Angeles.
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Rubenstein Public Relations picks up Bite Investments, which works to expand access to alternative investments. The agency is tasked with crafting corporate messaging and developing brand positioning to expand Bite's presence and brand awareness in the United States. Bite has offices and customers in Asia and Europe, and is expanding into North America. "We are confident Rubenstein Public Relations' proficiency and strategic positioning will help Bite Investments build brand equity, enhance our reputation as an industry leader, and drive new business opportunities," said Bite Investments president - Americas Sean P. Clifford.
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AMW Public Relations is engaged by KWESST Micro Systems, which provides next-generation tactical systems for security forces and personal defense, to lead the company's public relations, brand strategy, and media communications initiatives. AMW will work to bring greater market awareness to KWESST's mission of advancing the modern networked capabilities of battlefield soldiers and responder personnel, as well as boosting media coverage of its proprietary tactical system offerings. "We are excited to partner with AMW PR and their dedicated team of public relations professionals to effectively engage the media and the markets, and to tell the KWESST story," said KWESST president and CEO Jeff MacLeod.
The Point PR, a travel and hospitality agency, wins AOR status for the Fairmont Scottsdale Princess and the Limelight Hotels collection... The Door, Dolphin unit, is named US agency for Kewpie Americas, a Japanese mayonnaise and condiment brand... Akimbo Communications is engaged as PR AOR for Seirus Innovation, which offers clothing focused on cold-weather comfort and outdoor performance.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
