Weber Shandwick has hired advertising veteran Lewis Williams as executive VP and head of brand impact.
The 30-year ad veteran joins the Interpublic unit from Burrell Communications, where he did a 15-year stint as chief creative officer. He handled blue-chip clients such as McDonald’s, Procter & Gamble and Toyota.
In his Weber Shandwick post, Williams is to guide brands as they navigate changing consumer expectations and behaviors.
Sung Chang, chief impact officer, said Williams has a “keen understanding of the shifting cultural, societal and media landscape” and “understands how to build purpose into brands.”