Houston-based brand experience firm BrandExtract integrates with branding and digital strategy agency Axiom. The addition of Axiom will expand BrandExtract’s depth of offering with its expertise in digital strategy, HubSpot, WordPress and animation/video production. The combined firm will operate from BrandExtract’s existing headquarters under the BrandExtract name. Axiom founder and president Tom Hair will be a strategic advisor to the firm, working with his existing clients as well as providing guidance on the direction of the company. “Axiom’s positioning strategy and digital marketing strengths along with its world-class design and creative skills make them a great fit,” said BrandExtract president and CEO Bo Bothe.
Kite Hill PR establishes a dedicated environmental, social and governance practice. The new practice will focus on helping clients navigate and develop earned media and thought leadership strategies for mission-driven and pro-social initiatives. Kite Hill has previously counseled and launched multiple mission-driven initiatives from across its client base on such issues as public health, DE&I and climate change and sustainability. “Clients have been increasingly reliant on us for insight and execution of strategic public relations programs that highlight how ESG initiatives are interlaced into an organization’s overarching business strategy,” said Kite Hill PR chief executive officer and co-founder Tiffany Guarnaccia.
The New York Chapter of the Public Relations Society of America elects PRophet founder and CEO Aaron Kwittken as 2022 president. Carmella Glover, president of the Diversity Action Alliance and the director of diversity, equity & inclusion at Page, will serve as 2022 president-elect. Clear founding partner Andrew Graham serves as immediate past president. The newly elected vice presidents are BCW Global vice president Sabrina Browne (marketing); Rubinstein senior vp, director of talent acquisition Christina Stokes (programs); GLAAD chief communications officer Richard Ferraro (diversity, equity & includsion); and Monday Talent founder and partner Carly Mednick (membership). PRSA-NY also announced that starting in Q1 2022, membership will be pronoun inclusive to increase representation amongst members and celebrate their identities.