 |
Houston-based brand experience firm BrandExtract integrates with branding and digital strategy agency Axiom. The addition of Axiom will expand BrandExtract’s depth of offering with its expertise in digital strategy, HubSpot, WordPress and animation/video production. The combined firm will operate from BrandExtract’s existing headquarters under the BrandExtract name. Axiom founder and president Tom Hair will be a strategic advisor to the firm, working with his existing clients as well as providing guidance on the direction of the company. “Axiom’s positioning strategy and digital marketing strengths along with its world-class design and creative skills make them a great fit,” said BrandExtract president and CEO Bo Bothe.
 |
| Tiffany Guarnaccia |
Kite Hill PR establishes a dedicated environmental, social and governance practice. The new practice will focus on helping clients navigate and develop earned media and thought leadership strategies for mission-driven and pro-social initiatives. Kite Hill has previously counseled and launched multiple mission-driven initiatives from across its client base on such issues as public health, DE&I and climate change and sustainability. “Clients have been increasingly reliant on us for insight and execution of strategic public relations programs that highlight how ESG initiatives are interlaced into an organization’s overarching business strategy,” said Kite Hill PR chief executive officer and co-founder Tiffany Guarnaccia.
 |
| Aaron Kwittken |
The New York Chapter of the Public Relations Society of America elects PRophet founder and CEO Aaron Kwittken as 2022 president. Carmella Glover, president of the Diversity Action Alliance and the director of diversity, equity & inclusion at Page, will serve as 2022 president-elect. Clear founding partner Andrew Graham serves as immediate past president. The newly elected vice presidents are BCW Global vice president Sabrina Browne (marketing); Rubinstein senior vp, director of talent acquisition Christina Stokes (programs); GLAAD chief communications officer Richard Ferraro (diversity, equity & includsion); and Monday Talent founder and partner Carly Mednick (membership). PRSA-NY also announced that starting in Q1 2022, membership will be pronoun inclusive to increase representation amongst members and celebrate their identities.
Precision Strategies, an integrated strategy and marketing agency with offices in Washington and New York, acquires Firehouse Strategies, a DC-based public affairs firm... AVENIR GLOBAL acquires London-based Thinks Insight & Strategy... Good Company, which bills itself as a “cultural engineering firm,” is launched by DJ Hardy, a veteran of Johannesburg-based communications consultancy arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5WPR, Rubenstein and MWW.
PSC (Princeton Strategic Communications) acquires Nonprofit Partners... CG Life launches 24/364, a cultural brand platform intended to drive awareness, connection and action aimed at keeping rare disease at the forefront of the health and social conversation... Interluxe Group, which focuses on brand experiences and in-person activations; Quinn, a strategic communications agency; and media and digital agency North & Warren are uniting under the Interluxe Group banner.
KITH, which provides corporate reputation and crisis preparation services, is now owned by CEO Stephanie Craig, who has been with the firm since 2021... The Marketing Cloud, a part of Stagwell, introduces several expansions to Agent Cloud, the platform it launched in October 2025 to simplify access to its AI tools and marketing assistants.... Notified launches its AI Press Release Optimizer.
V2 Communications launches its AI Visibility Solution and Earned Media at Scale, two service offerings designed to help companies increase visibility and credibility in generative search... The Public Relations Global Network brings on Greenough Communications as its Boston member agency... DBC is relaunching The DBC Industry Calendar as a free site to help communicators more easily discover relevant events and awards in the cluttered event landscape driven by the growth of webinars and online events. 
PAN releases new original research showing that a significant share of B2B citations surfaced by ChatGPT are inaccurate, misattributed or entirely fabricated, introducing a new credibility risk for brands... REQ, which has offices in DC and San Diego, opens in Phoenix... Notified introduces Market Intelligence, an addition to its all-in-one IR Hub, which gives IR teams a more streamlined way to prepare for earnings calls.
