Bill Zucker
Bill Zucker

Ketchum’s Bill Zucker has exited to Holland America Line for the VP-PR and communications job.

After an 11-year stint at the Omnicom agency, Zucker left as managing director and executive advisory & media services lead. Earlier, he spent a decade at Burson-Marsteller as midwest market leader.

Zucker began his career in broadcast journalism, working as a producer at ABC and CBS-owned stations.

At HAL, he will be in charge of media relations, special events, issues management, corporate giving and internal communications and report to President Gus Antorcha.

“Bill comes to Holland America Line with decades of retail communications and crisis management experience that will drive our public relations strategy and help us boldly tell our story in a new way,” said Antorcha. “

HAL, which targets the premium cruising market has 11 ships, is part of Carnival Corp.