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| Bill Zucker |
Ketchum’s Bill Zucker has exited to Holland America Line for the VP-PR and communications job.
After an 11-year stint at the Omnicom agency, Zucker left as managing director and executive advisory & media services lead. Earlier, he spent a decade at Burson-Marsteller as midwest market leader.
Zucker began his career in broadcast journalism, working as a producer at ABC and CBS-owned stations.
At HAL, he will be in charge of media relations, special events, issues management, corporate giving and internal communications and report to President Gus Antorcha.
“Bill comes to Holland America Line with decades of retail communications and crisis management experience that will drive our public relations strategy and help us boldly tell our story in a new way,” said Antorcha. “
HAL, which targets the premium cruising market has 11 ships, is part of Carnival Corp.
Weber Shandwick is providing PR and marketing communications services to the Moroccan National Tourist Office in New York.
Finn Partners has filed its six-month contract with the Bahamas Ministry of Tourism, Investments & Aviation, which is worth $240K.
Weber Shandwick wrapped up its work for the Ministry of Bahamas at the end of 2023.
The Aruba Tourism Authority is boosting its budget 29.4 percent to $2.2M at Zeno Group, according to its 2024 contract, effective Jan. 1.
As inflation continues to impact spending, consumers are revisiting their list of what they’re willing to spend more of their money on. Luckily for those in the travel industry, experiences seem to be trending up on the “splurge” list. 
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