|Keisha Taylor Starr|
Scripps Networks hires Keisha Taylor Starr, who has held senior marketing positions at WarnerMedia and CNN, as chief marketing officer, effective Jan. 3. Starr most recently served as senior vice president of marketing and public relations for digital news outlet The Recount. In her new post, she is charged with setting the vision and leading marketing strategies for the nine Scripps national networks as well as directing the marketing, brand strategy and creative for each network. “Keisha is a remarkably talented executive whose multi-faceted experience marketing top brands and programming across multiple platforms will be a tremendous asset for," said Scripps Networks president Lisa Knutson.
ADA Worldwide, Warner Music Group’s label and artist services arm, names Sam Juneman head of marketing & services. Juneman joins ADA after almost a decade at Universal Music Group, where her positions included vp, music strategy & tactics, and vp, commercial partnerships. She will lead ADA’s holistic marketing efforts, from audience development to commercial strategy, as well as catalog optimization. In addition, she will with ADA Worlwide head of US Marcus Siskind to develop label and artist businesses in the US, and with head of international Adriana Sein to scale services and support global repertoire growth.
Lumeris, a value-based care company, appoints Valerie Simon as SVP and chief of marketing and communications. Simon was previously chief marketing and communications officer for Atlantic Health System and chief of strategic marketing for Plymouth Rock Assurance. She has also served as senior vice president, sales at Burrelles. “Valerie’s marketing expertise and experience as a health system executive will be instrumental as we share our story, elevating all aspects of our brand and go-to-market strategies,” said Lumeris CEO and chairman Mike Long.