|Gil Bashe, Noah Finn
Finn Partners is acquiring Medika.Life, an opinion and news platform that reaches more than 100K decision-makers and influencers in the healthcare community each month.
It also publishes listicles such as “Fifty of the Most Influential Voices in Healthcare” and “The 50 Most Influential Leaders in Pharmacy.”
Gil Bashe, Finn Partners’ global health chair, and Noah Finn, managing partner-integrated marketing, will serve as co-publishers of Medika.
Editors-in-chief Robert Turner and Jeffrey Livingston will take on the new roles of founding editors-in-chief emeritus.
Turner said Medika, which launched in 2020, is more than an aggregator of medical data and information. “Our goal has been to advocate for a medical community committed to uniting the fragmented health ecosystem toward a globally accessible, ethical and equitable industry that places the needs of patients at the forefront,” he said.
He called Bashe, who has written for Medika, “a kindred spirit equally dedicated to our efforts,” which made the deal with Finn Partners “a given as we all looked to support the platform’s future.”
Medika hosts more than 40 authors creating content in general medicine, health policy, ecohealth, disease awareness and other issues of interest to patients, payers and providers.
Peter Finn, founding partner, said through its content and reach Medika seeks to tackle many of the same societal challenges that Finn Partners works to address for its clients.
Finn Partners on Dec. 1 acquired Pharmacy Podcast Network, which reaches more than 120K monthly listeners in the pharmacy sector.
Medika and PPN form the core of Finn Partners’ new omni-channel communications effort.
Finn Partners ranks No. 4 in the healthcare category with $34.1M in 2020 fee income.