Red Lorry Yellow Lorry signs on as public relations agency of record for Blockchain Intelligence Group, a global cryptocurrency compliance and intelligence company and subsidiary of BIGG Digital Assets Inc. RLYL will build and execute a media and influencer relations campaign to raise awareness of Blockchain Intelligence Group’s expertise, and its risk-scoring, compliance and forensics software. The PR program, run out of the lorries’ Boston office, will work to drive media attention for Blockchain Intelligence Group’s news, events, resources and customer and partner stories, as well as highlight its executive thought leadership on cryptocurrency compliance, investigations and conducting better business with cryptocurrency. “Their team has the perfect mix of B2B technology expertise to increase our awareness within a growing and complex space,” said Blockchain Intelligence Group head of global marketing and communications Nate Habermeyer.
360PR+ lands grocery distributor United Natural Foods. The agency’s work with UNFI is focused on supporting a variety of company initiatives, among them elevating UNFI as an employer of choice and raising awareness of UNFI’s Brands+ product portfolio, comprised of over 15 different brands and more than 5,000 products spanning 250 grocery and household categories. “360PR+’s strategic thinking and deep category experience is exactly the blend of expertise we were looking for in our PR partner,” said Amanda Helming, CMO, UNFI. “They came to the table already steeped in our industry and invested in the business and were clearly ready to hit the ground running.”
Pietryla PR & Marketing signs on to represent Swap.com. one of the largest online consignment retailers in the US. Launched in 2012, Swap offers clothes for babies, children, women and men and says that its service will handle millions of units over the next few years. It also touts its ability to allow retailers and manufacturers to jump into the circular economy and generate online sales quickly. “After meeting with Christine (Pietryla president and owner Christine Pietryla) a few times and reviewing her team’s capabilities we were excited to move forward,” said Swap.com CEO Gray King.