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| LaWanda Toney |
President Biden nominates National Parent Teacher Association director of strategic communications LaWanda Toney to serve as assistant secretary for the Department of Education’s office of communications and outreach. Toney has been with the National PTA for over 12 years, managing the organization’s communications team in the areas of web, social media, editorial, creative development and media relations. She previously managed marketing programs, planned special events and created communications campaigns for retailers, nonprofits, publishing, and advertising companies.
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| Casey Ramage |
Churchill Downs names Casey Ramage vice president of marketing and partnerships. Ramage most recently served as chief marketing officer at Champion Sports. She has also been vice president of marketing at EdjSports, and was previously at Churchill Downs as vice president, brand development and licensing. In her new role, Ramage will be responsible for establishing the brand strategy for Churchill Downs and the Kentucky Derby while leading the marketing and partnerships teams. “Casey brings a deep understanding of the Kentucky Derby brand and we are thrilled to welcome her back to Churchill Downs to lead these critical marketing and partnerships functions,” said Churchill Downs Racetrack president Mike Anderson. “She brings the ideal combination of experience, passion and emotional connection.”
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| Sara Varni |
Attentive hires Sara Varni as chief marketing officer. Varni joins the company from Twilio, where she spent the last four years as CMO, responsible for growing the community of developers and bringing the company into the enterprise market. Previously, she led go-to-market strategy and positioning at Salesforce for over 10 years in roles including SVP of product marketing for its leading sales platform, Sales Cloud. In her new post, Varni will head up Attentive’s strategic global marketing and communications, including brand marketing, growth and performance, partnership marketing, and product marketing.
Lionsgate, which brings together diversified motion picture and television production and distribution businesses, promotes Laurel Pecchia to SVP, corporate communications... Anonymous Content, a New York-based film production and management company, recruits former Showtime/MTV executive vice president Liza Burnett Fefferman as chief communications and marketing officer, a newly created position... Legacy Motor Club brings on Ryan Grab as VP, marketing and communications.
Stagwell has named Lena Petersen, a veteran of MediaLink, Starcom MediaVest and Leo Burnett, chief brand and communications officer.
Carrie Healey has joined the National Association of Broadcasters as VP communications. Most recently, she was program lead at Purple Strategies.
HAVAS Red names Adeena Fried EVP health & wellness, based in New York... Genius Sports Limited, a provider of real-time sports data, names Tony Marlow as CMO... Deerfield Group, which works with clients in the healthcare and life sciences sectors, promotes Bill Veltre to chief media officer... The Public Affairs Council brings on Monica Day as senior manager in its political affairs practice, Deanna Wisniewski as senior manager of communications and Sam Kasner as manager of events. 
Imre names Paulina De la Riva chief strategy officer. De la Riva joins the agency from Ogilvy Health, where she most recently served as EVP, strategy for North America... FNK IR, a strategic investor relations firm focused on smaller cap companies, brings on Greg McKinley as director, investor relations... Bear Icebox Communications, a Chicago-based firm, promotes Sean Wille to VP, strategy + operations... Abode Worldwide, a specialist firmthat works across hotels, short-term rentals and the wider serviced living sectors, appoints Kerry Wilson as chief operating officer.
