Deirdre Latour is leaving her post as president in Edelman’s New York office to become executive vice president and chief communications officer at Madison Square Garden Entertainment, effective Jan. 3.
Before coming on board at Edelman, Latour was chief corporate affairs officer at learning content and publishing company Pearson and chief communications officer at GE.
She succeeds Kimberly Kerns, who made the decision to exit the role earlier this year. Kerns remains in the position until Dec. 31.
At MSG, Latour will be responsible for leading all communications functions, including public relations activities for venues, live entertainment and productions, and sports teams; financial reporting; issues management; and other corporate matters. She will also be charged with directing the development and execution of strategies to advance MSG’s key priorities and strengthen its brands.
“Her experience developing and executing successful communications strategies on a global stage will be an asset as both MSG Entertainment and MSG Sports continue to pursue their respective growth plans,” said MSG Entertainment executive chairman and CEO Jim Dolan.