Victoria Petrock
Victoria Petrock

Finn Partners has hired Victoria Petrock as VP-senior content strategist to head its data-driven marketing solutions in the firm’s midwest region.

Most recently, Petrock was at Insider Intelligence, the former eMarketer, handling research reports, forecasts, podcasts, webinars, articles and charts targeted at B2C and B2B leaders.

She provided insights into developments in the realms of artificial intelligence, biometrics, extended reality, Internet of Things, cloud computing, privacy and security.

Earlier, Petrock was director of research services at FleishmanHillard and editor-in-chief at

Based in Chicago, Petrock will report to Dan Pooley, founding managing partner in charge of Finn Partners’ midwest operation.