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1905 New Media acquires Arco + Associates, which specializes in content creation, marketing strategy and public relations. The company will continue to operate under the Arco + Associates brand until March 31, 2022. Arco + Associates founder Andrea Arco-Mastromichalis will remain affiliated as a 1905 New Media consultant, and the addition of Arco’s 11 employees will bring the combined firm’s headcount to 38. “1905 New Media shares Arco’s people-first culture,” said Arco-Mastromichalis. “Consolidation of all marketing related services under one entity is smart, forward-thinking, and cost-effective for clients. This acquisition represents the next, best path forward for the Arco team.”
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| Roger Darnell |
The Darnell Works Agency principal Roger Darnell is publishing his second book, “The Communications Consultant’s Master Plan,” on Dec. 21. The book incorporates insights from business management leaders to help readers build and expand their communications expertise. It includes advice on the business of running a PR agency; such advanced practices as investor relations and strategic planning; and how to handle agency expansion, exit strategies and milestone achievements. “By directly sharing lessons and key insights from my business, I hope to equip others with similar interests to soar,” said Darnell.
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Bacchus opens its first GCC (Gulf Cooperation Council) office in Dubai. The agency, which provides brand development services in such sectors as beauty, fashion, restaurants, hotels and wellness, also has offices in London and New York. It has already worked with several clients in the GCC region, including the Omani fragrance house and property develoers LaMar. Bacchus GCC will be led by Fiona Wishart, who was previously business development director at Dubai-based Z7Communications. “The decision to open in the GCC was driven by strong client demand and our experience delivering on the ground campaigns and activations,” said Bacchus co-founder and chief development officer Anouschka Menzies.
4media group completes its acquisition of Family Features Editorial Syndicate... Illumination PR, which represents lifestyle brands, influencers and celebrities, launches DR Media Group... EAG Advertising and Marketing acquires pay-for-performance firm INK inc. Public Relations. 
LLYC launches Signs of Pride, a campaign that revives the original protest banners of the first Pride marches... The Abu Dhabi Chamber of Commerce and Industry forms the Public Relations and Digital Marketing Working Group... Circle of One Marketing, a Miami-based, minority-owned marketing agency, is named official agency of record for Big Brothers Big Sisters of Miami. 
Vogel Group, a DC-headquartered government affairs and consulting firm, forms a strategic partnership with Montreal-based public affairs firm Boléro Stratégies... Matter Communications launches project-based offerings for B2C companies looking to increase brand awareness and visibility... Tucker/Hall, a Tampa-based PR and public affairs firm, opens a new office in Orlando. 
Why investing in public relations is ultimately about building bridges in a connected world.
Edelman is laying off 330 people (5.3 percent of its workforce) to cope with an anticipated eight percent shortfall in 2024 US revenues, and client demand for one-stop shopping for speciality services.
