Jim Dowling
Jim Dowling

Jim Dowling, the former CEO of Burson-Marsteller who played a key role in handling Johnson & Johnson’s Tylenol crisis, died Dec. 15. He was 90.

The University of Missouri School of Journalism graduate and Marine Corps veteran joined B-M in 1964.

He began his career at Newsweek in 1958, took a reporter post at United Press International in 1959 and shifted to the Associated Press 1960.

Dowling entered the PR arena at Mobil Oil before joining B-M.He worked as general manager in both New York and Chicago before rising to the executive VP post in 1974.

He became president in 1976, global COO in 1983, CEO in 1988, chairman in 1992 and chairman emeritus in 1994. Dowling retired in 1998.

The Public Relations Society of America awarded Dowling and B-M its Silver Anvil in 1984 for “out-of-the-ordinary crisis management” for its work for Tylenol.

A private family service for Dowling is slated for Feb. 5 in Metairie, LA.

The family welcomes gifts to Missouri’s J-School to honor Dowling. Checks go to: Missouri School of Journalism, 103 Neff Hall, Columbia MO 65211.