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Lambert & Co. lands Kalera, a leader in sustainable vertical farming. Lambert is charged with increasing Kalera’s brand awareness among consumers and improving its communications with investors. Headquartered in Orlando, FL, Kalera currently operates farms in the US (Orlando, Atlanta and Houston) as well as Kuwait. The company says it grows nutrient-dense lettuce and microgreen varieties faster, year-round, at a lower cost, and with less environmental impact, than its competitors. "We are looking forward to our collaborative partnership with Lambert to accelerate Kalera's growth while providing local and fresh produce at scale,” said Kalera chief marketing officer Aric Nissen.
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Magrino checks in at Omni Hotels & Resorts. The agency will work on creative programming, brand awareness development and awareness, thought leadership and crisis communications in the U.S. market, Canada and Mexico. Magrino will also work with several hotels individually within the proposal including Omni Mount Washington Resort, The Omni Grove Park Inn, Omni Amelia Island Resort and The Omni Homestead Resort. “We felt that Magrino was the agency to help us reach our goals and to help elevate and further establish the Omni brand,” said Omni Hotels & Resorts president Peter Strebel.
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JMediaHouse Public Relations is named PR agency of record for New York Sports Clubs and its family of brands. The agency will help build and implement a strategic earned media plan to position NYSC as a premiere commercial gym. NYSC operates 68 gyms in total under the New York Sports Clubs, Boston Sports Clubs, Washington Sports Clubs, Philadelphia Sports Clubs, Lucille Roberts and Around the Clock Fitness brands. JMedia House has “the experience and expertise of a large firm, delivered with the personal touch of a boutique firm,” said NYSC CEO Roger Harvey. “We know that they'll help share our story with the world in the best possible way."
Rubenstein Public Relations lands Wellgistics Health, a Tampa, FL based health IT company... CIIC PR is named agency of record for Drey Hotel and Terraces at The Drey, a travel and lifestyle destination located within mixed-use development The Village Dallas... quench, which focuses on the food and beverage sectors, gets AOR duties for Chicago's Home Run Inn Pizza, a nearly-80-year-old brand. 
IMAGINE PR is appointed North American PR representative for Thailand's Chiva-Som, a wellness brand... Gilly Group, which works with clients in the golf industry, is named AOR for architecture firm Staples Golf Design... Merlot Marketing lands BlackPine Communities to support the launch of Nānā Kai, a master-planned residential community on the South Kohala Coast of Hawaiʻi's Big Island. 
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
