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Lambert & Co. lands Kalera, a leader in sustainable vertical farming. Lambert is charged with increasing Kalera’s brand awareness among consumers and improving its communications with investors. Headquartered in Orlando, FL, Kalera currently operates farms in the US (Orlando, Atlanta and Houston) as well as Kuwait. The company says it grows nutrient-dense lettuce and microgreen varieties faster, year-round, at a lower cost, and with less environmental impact, than its competitors. "We are looking forward to our collaborative partnership with Lambert to accelerate Kalera's growth while providing local and fresh produce at scale,” said Kalera chief marketing officer Aric Nissen.
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Magrino checks in at Omni Hotels & Resorts. The agency will work on creative programming, brand awareness development and awareness, thought leadership and crisis communications in the U.S. market, Canada and Mexico. Magrino will also work with several hotels individually within the proposal including Omni Mount Washington Resort, The Omni Grove Park Inn, Omni Amelia Island Resort and The Omni Homestead Resort. “We felt that Magrino was the agency to help us reach our goals and to help elevate and further establish the Omni brand,” said Omni Hotels & Resorts president Peter Strebel.
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JMediaHouse Public Relations is named PR agency of record for New York Sports Clubs and its family of brands. The agency will help build and implement a strategic earned media plan to position NYSC as a premiere commercial gym. NYSC operates 68 gyms in total under the New York Sports Clubs, Boston Sports Clubs, Washington Sports Clubs, Philadelphia Sports Clubs, Lucille Roberts and Around the Clock Fitness brands. JMedia House has “the experience and expertise of a large firm, delivered with the personal touch of a boutique firm,” said NYSC CEO Roger Harvey. “We know that they'll help share our story with the world in the best possible way."
Praytell is appointed integrated communications agency of record for If You Care, a sustainable household products brand... Scout Lab is named agency of record for the National Eating Disorder Association... P-22 Agency signs on as public relations agency of record for Cachasol, a small-batch tequila and coastal farm distillery experience in Sayulita, Mexico.
Nickerson picks up Smartify Media, a digital out-of-home advertising network specializing in digital windows and retail media displays.... Meyocks signs on to work with LoCo Lab, a company that provides tech solutions focused on enhancing efficiency, regulatory compliance and accountability across supply chains... MZ Group is engaged to lead a strategic investor relations and financial communications program for ESS Tech, Inc., a manufacturer of long-duration iron flow energy storage systems for commercial and utility-scale applications.
Fire on the Hill, which has offices in London and New York, lands renewable energy developer JERA Nex... TEAM LEWIS takes on AOR duties for PetScreening, which provides pet policy management software... Echo-Factory, a Pasadena, CA-based marketing agency specializing in healthcare and life sciences, is selected as AOR for Catalina Island Health, Santa Catalina Island's only medical facility.
Emblem Public Relations comes on board as agency of record for LAIE Vermouth, a craft sipping vermouth... AMP3 Public Relations picks up AOR duties for Dr. Scholl’s Shoes... KNB Communications, a healthcare marketing and PR agency, is engaged to elevate awareness around the launch of Novare.
ELMNTL, a Denver travel PR firm, brands, assumes global PR duties for Brunei’s Tourism Development Department... Laura Davidson Public Relations is picked by Sonas Collection, a portfolio of family-owned boutique hotels and luxury retreats located along Scotland’s West Coast... Stretch PR, adds Hairdo Spirit Wear, a line of temporary hair accessories, to its roster.
