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Lambert & Co. lands Kalera, a leader in sustainable vertical farming. Lambert is charged with increasing Kalera’s brand awareness among consumers and improving its communications with investors. Headquartered in Orlando, FL, Kalera currently operates farms in the US (Orlando, Atlanta and Houston) as well as Kuwait. The company says it grows nutrient-dense lettuce and microgreen varieties faster, year-round, at a lower cost, and with less environmental impact, than its competitors. "We are looking forward to our collaborative partnership with Lambert to accelerate Kalera's growth while providing local and fresh produce at scale,” said Kalera chief marketing officer Aric Nissen.
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Magrino checks in at Omni Hotels & Resorts. The agency will work on creative programming, brand awareness development and awareness, thought leadership and crisis communications in the U.S. market, Canada and Mexico. Magrino will also work with several hotels individually within the proposal including Omni Mount Washington Resort, The Omni Grove Park Inn, Omni Amelia Island Resort and The Omni Homestead Resort. “We felt that Magrino was the agency to help us reach our goals and to help elevate and further establish the Omni brand,” said Omni Hotels & Resorts president Peter Strebel.
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JMediaHouse Public Relations is named PR agency of record for New York Sports Clubs and its family of brands. The agency will help build and implement a strategic earned media plan to position NYSC as a premiere commercial gym. NYSC operates 68 gyms in total under the New York Sports Clubs, Boston Sports Clubs, Washington Sports Clubs, Philadelphia Sports Clubs, Lucille Roberts and Around the Clock Fitness brands. JMedia House has “the experience and expertise of a large firm, delivered with the personal touch of a boutique firm,” said NYSC CEO Roger Harvey. “We know that they'll help share our story with the world in the best possible way."
Rubenstein Public Relations adds Greenland Energy Company, a US public company developing Greenland’s oil, natural gas and critical resources, to its client roster... FINN Partners picks up DonorsChoose, a non-profit organization that connects donor funding directly to public school teacher needs... Ripley PR lands Contractor Commerce, which provides e-commerce services for contractors.
CIIC PR is named agency of record for Sushi by Boū, an omakase restaurant with more than 23 locations across major U.S. markets... 5W signs up water technology company VVater, developer of the Farady Reactor, an electrified water purification system... Firecracker PR is selected as public relations agency of record for MIMARU, an apartment-style hotel brand for families and that operates 27 locations in Tokyo, Kyoto and Osaka, Japan.
Redpoint signs on to handle digital marketing for Connecticut wineries Saltwater Farm Vineyard and Kingdom of the Hawk Vineyard... 360PR+ is selected by Authority Brands Trade Brands Division to raise consumer awareness of its Benjamin Franklin Plumbing, Mister Sparky and One Hour Heating & Air Conditioning brands... Konnect Agency lands Visiting Angels, which offers personalized care to help seniors live independently in their own homes.
Tier One Partners’ Content Studio is engaged by InvestGreen, a company providing retail investors access to institutional-quality clean energy investment opportunities... Campstories is named PR agency of record for the City of Napa... Lewis Line Public Relations, a Gen-Z-owned publicity firm headquartered in Los Angeles, is representing cultural commentator, content creator and podcast host Ryan Lu.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
