Lambert & Co. lands Kalera, a leader in sustainable vertical farming. Lambert is charged with increasing Kalera’s brand awareness among consumers and improving its communications with investors. Headquartered in Orlando, FL, Kalera currently operates farms in the US (Orlando, Atlanta and Houston) as well as Kuwait. The company says it grows nutrient-dense lettuce and microgreen varieties faster, year-round, at a lower cost, and with less environmental impact, than its competitors. "We are looking forward to our collaborative partnership with Lambert to accelerate Kalera's growth while providing local and fresh produce at scale,” said Kalera chief marketing officer Aric Nissen.
Magrino checks in at Omni Hotels & Resorts. The agency will work on creative programming, brand awareness development and awareness, thought leadership and crisis communications in the U.S. market, Canada and Mexico. Magrino will also work with several hotels individually within the proposal including Omni Mount Washington Resort, The Omni Grove Park Inn, Omni Amelia Island Resort and The Omni Homestead Resort. “We felt that Magrino was the agency to help us reach our goals and to help elevate and further establish the Omni brand,” said Omni Hotels & Resorts president Peter Strebel.
JMediaHouse Public Relations is named PR agency of record for New York Sports Clubs and its family of brands. The agency will help build and implement a strategic earned media plan to position NYSC as a premiere commercial gym. NYSC operates 68 gyms in total under the New York Sports Clubs, Boston Sports Clubs, Washington Sports Clubs, Philadelphia Sports Clubs, Lucille Roberts and Around the Clock Fitness brands. JMedia House has “the experience and expertise of a large firm, delivered with the personal touch of a boutique firm,” said NYSC CEO Roger Harvey. “We know that they'll help share our story with the world in the best possible way."