The Interactive Advertising Bureau hires Lartease Tiffith as executive vice president, public policy. Most recently, Tiffith served was senior manager, public policy at Amazon, where he managed issues related to advertising, privacy, security, data governance, cross-border data flows, and consumer protection issues. He also served as a senior Counsel to then-U.S. Senator Kamala Harris, and counsel to Sen. Dianne Feinstein. In his new post, Tiffith will advocate for IAB’s members and lead the IAB Public Policy Council, the marketing and media industry’s largest legislative and regulatory advisory group. “With his Capitol Hill and private sector expertise, Lartease will help advance IAB’s goal of keeping digital marketing and media free, open, and safe,” said IAB chief executive officer David Cohen.
Boston mayor Michelle Wu names Jessicah Pierre chief communications officer, effective Jan. 3. Pierre was the press secretary for Wu’s 2021 mayoral campaign. She has also run her own agency and was director of strategic communications for the Black Economic Council of Massachsetts. Pierre will serve as lead communications director and advisor for the Wu administration. "Jessicah shares our vision of a Boston for everyone, and I’m so excited to see her leadership in helping each of our city departments meet residents where they are with creative, transparent, and proactive communications," said Wu.
|Danielle Remis Hackel|
Cambridge Bancorp, parent of Cambridge Trust Company, appoints Danielle Remis Hackel as chief marketing officer. Remis Hackel joins the company from HarbourVest Partners, where she was co-head of marketing. She has also served as a managing director at State Street Global Advisors. At Cambridge, Remis Hackel will direct marketing efforts, with a focus on digital, public relations, thought leadership, branding, advertising and campaigns designed to deepen relationships with private banking, lending and wealth management clients.