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| Lartease Tiffith |
The Interactive Advertising Bureau hires Lartease Tiffith as executive vice president, public policy. Most recently, Tiffith served was senior manager, public policy at Amazon, where he managed issues related to advertising, privacy, security, data governance, cross-border data flows, and consumer protection issues. He also served as a senior Counsel to then-U.S. Senator Kamala Harris, and counsel to Sen. Dianne Feinstein. In his new post, Tiffith will advocate for IAB’s members and lead the IAB Public Policy Council, the marketing and media industry’s largest legislative and regulatory advisory group. “With his Capitol Hill and private sector expertise, Lartease will help advance IAB’s goal of keeping digital marketing and media free, open, and safe,” said IAB chief executive officer David Cohen.
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| Jessicah Pierre |
Boston mayor Michelle Wu names Jessicah Pierre chief communications officer, effective Jan. 3. Pierre was the press secretary for Wu’s 2021 mayoral campaign. She has also run her own agency and was director of strategic communications for the Black Economic Council of Massachsetts. Pierre will serve as lead communications director and advisor for the Wu administration. "Jessicah shares our vision of a Boston for everyone, and I’m so excited to see her leadership in helping each of our city departments meet residents where they are with creative, transparent, and proactive communications," said Wu.
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| Danielle Remis Hackel |
Cambridge Bancorp, parent of Cambridge Trust Company, appoints Danielle Remis Hackel as chief marketing officer. Remis Hackel joins the company from HarbourVest Partners, where she was co-head of marketing. She has also served as a managing director at State Street Global Advisors. At Cambridge, Remis Hackel will direct marketing efforts, with a focus on digital, public relations, thought leadership, branding, advertising and campaigns designed to deepen relationships with private banking, lending and wealth management clients.
Global Counsel managing director Benedict Brogan is joining FTI Consulting as a senior managing director within its strategic communications segment.
Lionsgate, which brings together diversified motion picture and television production and distribution businesses, promotes Laurel Pecchia to SVP, corporate communications... Anonymous Content, a New York-based film production and management company, recruits former Showtime/MTV executive vice president Liza Burnett Fefferman as chief communications and marketing officer, a newly created position... Legacy Motor Club brings on Ryan Grab as VP, marketing and communications.
Stagwell has named Lena Petersen, a veteran of MediaLink, Starcom MediaVest and Leo Burnett, chief brand and communications officer.
Carrie Healey has joined the National Association of Broadcasters as VP communications. Most recently, she was program lead at Purple Strategies.
HAVAS Red names Adeena Fried EVP health & wellness, based in New York... Genius Sports Limited, a provider of real-time sports data, names Tony Marlow as CMO... Deerfield Group, which works with clients in the healthcare and life sciences sectors, promotes Bill Veltre to chief media officer... The Public Affairs Council brings on Monica Day as senior manager in its political affairs practice, Deanna Wisniewski as senior manager of communications and Sam Kasner as manager of events. 
