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| Lartease Tiffith |
The Interactive Advertising Bureau hires Lartease Tiffith as executive vice president, public policy. Most recently, Tiffith served was senior manager, public policy at Amazon, where he managed issues related to advertising, privacy, security, data governance, cross-border data flows, and consumer protection issues. He also served as a senior Counsel to then-U.S. Senator Kamala Harris, and counsel to Sen. Dianne Feinstein. In his new post, Tiffith will advocate for IAB’s members and lead the IAB Public Policy Council, the marketing and media industry’s largest legislative and regulatory advisory group. “With his Capitol Hill and private sector expertise, Lartease will help advance IAB’s goal of keeping digital marketing and media free, open, and safe,” said IAB chief executive officer David Cohen.
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| Jessicah Pierre |
Boston mayor Michelle Wu names Jessicah Pierre chief communications officer, effective Jan. 3. Pierre was the press secretary for Wu’s 2021 mayoral campaign. She has also run her own agency and was director of strategic communications for the Black Economic Council of Massachsetts. Pierre will serve as lead communications director and advisor for the Wu administration. "Jessicah shares our vision of a Boston for everyone, and I’m so excited to see her leadership in helping each of our city departments meet residents where they are with creative, transparent, and proactive communications," said Wu.
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| Danielle Remis Hackel |
Cambridge Bancorp, parent of Cambridge Trust Company, appoints Danielle Remis Hackel as chief marketing officer. Remis Hackel joins the company from HarbourVest Partners, where she was co-head of marketing. She has also served as a managing director at State Street Global Advisors. At Cambridge, Remis Hackel will direct marketing efforts, with a focus on digital, public relations, thought leadership, branding, advertising and campaigns designed to deepen relationships with private banking, lending and wealth management clients.
Mod Op brings on John Powers and Alan Kipust as part of its Executive in Residence program, which already includes former Dun & Bradstreet chief data officer Monica Richter... Takeda Pharmaceuticals hires James-Denton Wyllie as head of R&D and external innovation communications... Veeam Software, which specializes in data resilience solutions, appoints Allison Cerra as CMO.
The Dallas Mavericks bring on Gina Miller as chief communications officer, a newly created role. She was previously with Major League Soccer team FC Dallas... Americans for the Arts, a nonprofit organization that advances arts advocacy, names Jamey Lundblad as CMO... Ambac Financial Group, an insurance holding company, names Karen Beyer managing director, head of investor relations.
Actum has hired Cecelia Prewett, who was president of DC Public Affairs at SKDK during a nearly 13-year run, as senior managing director in its Washington office.
Franz Paasche, who was most recently EVP for public affairs and communications at Columbia University, will join Verizon as EVP, corporate affairs, effective Nov. 10.
Horizon Family Brands, which includes Horizon Organic and Wallaby Organic yogurt, hires Andrew Springate as CMO... Wake Tech, a Raleigh, NC community college that serves over 70,000 adults annually, brings on Lisa Marie Ferrell, who previously led North America communications at Lenovo, as VP of communications and marketing... Golin brings on executive creative director Meg Farquhar in Chicago, and EVPs of strategy Tom Howells (Western Region) and Martin Coomber (New York).
