Bullfrog + Baum is named agency of record for Conrad Hotels & Resorts’ debut California property, Conrad Los Angeles, which is slated to open this spring. Bullfrog + Baum will lead media relations, social media and influencer marketing for Conrad Los Angles, in addition to developing strategic partnerships and programming for the hotel. The 305-room property, which is part of the Frank Gehry-designed The Grand LA, is within walking distance to some of the city’s most prominent cultural venues including The Broad, Museum of Contemporary Art, Grand Park, Colburn School and The Music Center.
Colangelo & Partners is appointed agency of record for Paul Hobbs Wines. The agency will be responsible for developing and executing a comprehensive communications strategy aimed at key media, trade, and industry influencers. Colangelo & Partners will focus on strategic media and trade relations, events, and partnerships across the Paul Hobbs Wines portfolio: Paul Hobbs Winery and Crossbarn in California, as well as the company’s international partnership wineries imported through Paul Hobbs Selections, and its newest venture, Hillick & Hobbs in New York’s Finger Lakes. “It is exciting to begin working with a highly regarded communications agency that has wide-ranging capabilities such as Colangelo & Partners,” said Paul Hobbs Wines director of marketing Tanya Beers.
DMA | Digital Marketing Agency signs on as agency of record for Industrial Nanotech, which invests and participates in nanoscience research with scientists to develop patented technologies. DMA will create a dedicated team for Industrial Nanotech and will guide brand strategy, creative, and with digital marketing initiatives for the company's three brands (Syneffex, Anaconda, Talking Paint). “We were looking for an agency that was data-driven and had a global footprint,” said Industrial Nanotech CEO Stuart Burchill. “After doing our diligence, we found DMA's core focus of delivering high quality talent for all our digital marketing initiatives as the difference.”