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Bullfrog + Baum is named agency of record for Conrad Hotels & Resorts’ debut California property, Conrad Los Angeles, which is slated to open this spring. Bullfrog + Baum will lead media relations, social media and influencer marketing for Conrad Los Angles, in addition to developing strategic partnerships and programming for the hotel. The 305-room property, which is part of the Frank Gehry-designed The Grand LA, is within walking distance to some of the city’s most prominent cultural venues including The Broad, Museum of Contemporary Art, Grand Park, Colburn School and The Music Center.
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Colangelo & Partners is appointed agency of record for Paul Hobbs Wines. The agency will be responsible for developing and executing a comprehensive communications strategy aimed at key media, trade, and industry influencers. Colangelo & Partners will focus on strategic media and trade relations, events, and partnerships across the Paul Hobbs Wines portfolio: Paul Hobbs Winery and Crossbarn in California, as well as the company’s international partnership wineries imported through Paul Hobbs Selections, and its newest venture, Hillick & Hobbs in New York’s Finger Lakes. “It is exciting to begin working with a highly regarded communications agency that has wide-ranging capabilities such as Colangelo & Partners,” said Paul Hobbs Wines director of marketing Tanya Beers.
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DMA | Digital Marketing Agency signs on as agency of record for Industrial Nanotech, which invests and participates in nanoscience research with scientists to develop patented technologies. DMA will create a dedicated team for Industrial Nanotech and will guide brand strategy, creative, and with digital marketing initiatives for the company's three brands (Syneffex, Anaconda, Talking Paint). “We were looking for an agency that was data-driven and had a global footprint,” said Industrial Nanotech CEO Stuart Burchill. “After doing our diligence, we found DMA's core focus of delivering high quality talent for all our digital marketing initiatives as the difference.”
TEAM LEWIS is named AOR for Veriff, an AI-native identity platform... Diffusion adds POVISON, LUSA Lighting and Induction Hardware to its roster of clients in the home and interiors category... The Consultancy PR signs on to represent floral design and event studio Tulipina.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
IMAGINE PR picks up North American PR duties for Mount Med Resort, a medical spa in Austria’s Tyrolean Alps... Yodel Mobile, an app growth consultancy and marketing agency that is part of NP Digital, lands Royal Horticultural Society, the UK’s leading gardening charity... Darby Communications, which represents outdoor, hunting, fishing and endurance brands, is named PR agency of record for LOWA Boots, a producer of premium outdoor boots and shoes. 
