MP&F Strategic Communications names Jennifer Brantley managing partner. Brantley joined MP&F in 1992 and became a partner in 2017. She works with clients across the Southeast in industries including health care, insurance, senior living, and public and private utilities. Brantley succeeds Alice Chapman, who died in November. “Jennifer brings nearly 30 years of providing top-quality client service and has been instrumental in guiding the firm’s internal culture,” said MP&F partner Katy Varney.
E-commerce platform fabric appoints Craig Berman as its first SVP of corporate marketing. Berman was most recently an outside advisor to the company. He was previously VP, global communications at Amazon and also served as head of PR and publicity for Prime Video/Amazon Studios. Before that, he was a SVP at MWW. At fabric, Berman will be responsible for public relations, social media and content creation, reporting to CMO Karen Brewer. “We have an amazing story here at fabric, and having worked with Craig for years at Amazon, I know he is the right person to help us tell it,” said fabric CEO Faisal Masud.
The Girl Scouts of Western New York brings on Juanita Washington as EVP of marketing and communications. Washington previously served as director of marketing and communications for Jordan Health in Rochester, NY, leading the organization’s COVID communications initiatives. In her new position, she will oversee internal and external communications as well as the council’s brand and marketing initiatives. “Juanita is a strategic thinker and proactive leader who has developed and implemented successful comprehensive communications and public relations strategies,” said Girl Scouts of Western New York CEO Alison Wilcox.
Gaming and e-sports agency OS Studios hires Wayne Leonard as head of accounts. Leonard was most recently vice president, account director for gaming and esports at George P. Johnson Experience Marketing. Earlier in his career, he was part of the production team that launched the first PlayStation. At OS Studios, Leonard will be the liaison between the agency and such clients as Twitch, Nexon, Konami and eMLS. OS Studios CEO John Higgins said that Leonard has “an extremely rich and expansive history in gaming activations in North America.”