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| Carolina Lopez Herz |
5W Public Relations names BCW's Carolina Lopez Herz SVP & GM and of its Miami office. Lopez Herz joins the agency from BCW, where she most recently served as a senior vp. In her new role, she will focus on further developing the agency's expansion throughout Miami, Florida and the Southeast region of the United States. She will also provide guidance and counsel to 5W clients. "Her deep understanding of the landscape along with her initiative makes her a fantastic fit for 5W," said 5W PR founder and CEO Ronn Torossian. 5W announced their plans to open a Miami office space in the spring of 2021.
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| Rebecca Shaw |
Subject Matter adds Rebecca Shaw, chief of staff for Rep. Trey Hollingsworth (R-IN) and prior deputy chief of staff for former Rep. Chris Gibson (R-NY), to its government relations team. On Hollingsworth’s staff, Shaw oversaw legislative and political operations. She has also served on the Republican National Convention Committee on Arrangements, as chief of the GOP block in 2020 and a member of the external affairs division in 2016. “Rebecca’s expertise in member decisions and communications, management of large and small teams, and passion for achieving stakeholder goals make her crucial to our firm,” said Subject Matter partner Steve Elmendorf.
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| Emma Thomas |
Feldman Strategies hires Emma Thomas as director. Thomas joins the firm from BerlinRosen, where she served as account director, securing thought leadership opportunities for political leaders and leading multi-organizational coalitions in the paid leave and reproductive rights spaces. Prior to BerlinRosen, she was a senior communications associate at Avalere Healts. /at Feldman Strategies, she will work to elevate agency clients’ profiles in the media. “Emma’s passion for progressive politics and extensive experience in media relations and integrated communications campaigns will establish her as the anchor of our firm’s expansion into a wider media landscape and the progressive movement,” said Feldman Strategies founder and principal Andrew Feldman.
Derris promotes Lisa Frank, who founded the brand consultancy along Jesse Derris in 2013, to CEO... PAN Communication
Aaron Guiterman will rejoin Edelman’s government and PA unit as head of US public affairs on April 29.
Meyocks, a branding and marketing agency, hires Marcie Garcia to lead its strategy function... Erich and Kallman, the ad agency co-founded by Steven Erich and Eric Kallman, appoints Stephen Larkin as its first CMO... Allied Global Marketing, which has 24 offices across North America, Europe and Asia-Pacific, names Nicola Gold as business director APAC, brand experience.
Pierpont Communications of Houston hires Dan Mahoney and Pete Webb to focus on building a presence in the Denver market... Millwright Holdings appoints Ainsley Sheikali as head of business development, a new post... Shore Fire Media CEO Marilyn Laverty is tapped to increase collaboration among the Dolphin Entertainment units... Berns Communications Group names Quin Acciani VP, consumer and retail practice. 
Prosek Partners brings on Diana Estupinan to lead its first office in the Middle East, which will be located in Abu Dhabi... Madwell promotes Gabriela Benitez to president, a newly created role at the firm... Zonda, which provides data-driven market solutions to companies in the homebuilding industry, names Tom LeBaron as VP, performance and growth marketing
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