Bospar hires Brett Larson as senior vice president of Red and Blue Media Strategies. Larson joins Bospar from Fox News, where he spent nearly seven years anchoring the morning news for Fox’s 24-hour SiriusXM station. He also produced Fox’s daily consumer technology report, "Fox on Tech,'' for more than 1,600 Fox affiliates and local Fox TV stations nationwide. Before working at Fox, Larson worked at Sirius XM Radio, CNN and 1010 WINS-AM. At Bospar, he will be working with clients to help them develops strategies to bridge the gap between red and blue media. “Brett’s experience at Fox News and CNN makes him the perfect bridge between red and blue media,” said Curtis Sparrer, a principal at Bospar. “Our 2022 research demonstrates that people generally stick with a political flavor of media and don’t seem to sample other outlets for balance. For companies to get their message heard, they need a media strategy that leverages the best of both blue and red.”
Cornerstone Public Affairs adds Kirsten West to its staff as a principal. Since 2019, West has been deputy chief of staff to Rep. Lauren Underwood (D-IL), acting as the Congresswoman’s national spokesperson and overseeing all communications. She previously worked for Sen. Amy Klobuchar (D-MN), starting as deputy communications director until being promoted to communications director. West also served as communications director for Rep. Peter Welch (D-VT) from 2015-2017 and press secretary for Rep. Bruce Braley (D-IA) from 2013-2014. Cornerstone managing director Campbell Kaufman said that addition of West to the agency’s public affairs team, along with new communications associate Yunjeong Lee, will “grow our reach, expertise and capabilities.”
The Global Situation Room, a crisis and reputation management firm that partners with Porter Novelli, brings on former vice president of Colombia Francisco Santos as executive vice president of global affairs. Santos was most recently Colombia’s ambassador to the US. During his tenure as Vice President, Santos led Colombia’s promotion of international trade, investment and tourism. At GSR, he will work with an international roster of clients on their communications challenges. “Ambassador Santos’ extraordinary experience at the highest levels of government and journalism will further enhance our team’s capacity to provide clients with exceptional counsel,” said GSR President Brett Bruen.