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Red Lorry Yellow Lorry is selected as US PR agency of record for DanAds, a customizable and scalable self-serve ad tech infrastructure for publishers. The agency will work to raise the profile of DanAds’ software, which empowers publishers and brands to democratically monetize quality content while opening new demand channels and driving AdOps transparency. Led from the lorries’ Boston and Los Angeles offices, the PR program will focus on media relations and content creation. The agency will also work to boost DanAds’ industry recognition by providing strategic communications support around key conferences, trade shows and awards programs. It will work closely with its Nordics Convoy PR Group partner, King Street PR, who works with DanAds in its native Sweden. “The lorries’ established martech practice meant they immediately stood out to us as a potential strategic partner,” said DanAds chief marketing officer Lisen Zethraeus, CMO at DanAds.
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Ink & Roses has been retained to launch MyEllevate by Cynosure, a facial rejuvenation solution to define and enhance the jawline, which can be performed in an hour. In this role, Ink & Roses will provide support with MyEllevate brand positioning and messaging, as well as leading earned consumer and trade media relations to drive brand awareness. Invented and developed by Dr. Gregory Mueller, MyEllevate was acquired by Cynosure, a global leader in medical aesthetics, in August 2021.
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RMD Advertising lands digital and social media services for Daily’s Premium Meats to its roster. RMD will leverage its digital and social media expertise to bring increased awareness and expanded reach to the brand. Founded in 1893, Daily’s Premium Meats has been known as the “Bacon Specialists” for many years, and now also offers hickory smoked hams, sausage links and patties, and other value-added pork products.
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Local Search Group wins Texas Blockchain Council account. Local Search Group will direct all public-facing marketing efforts for the council, providing digital support and creating customized designs and strategies as the council’s networking events in Houston, Austin and Dallas expand to other cities in the state. “Local Search Group’s effective marketing strategies and advertising have connected us to B2B and B2C networks in an unprecedented way,” sais Texas Blockchain Council president Lee Bratcher.
Rubenstein Public Relations picks up OS Therapies, which offers gene-edited, Listeria-based cancer immunotherapies... Brandman adds Lough Eske Castle, a five-star Castle hotel and gateway in Donegal, Ireland... LRJ PR & Communications lands Case-Mate, a company whose products range from phone cases to a curated line of such accessories as beach bags.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
French/West/Vaughan is named agency of record for Carolina Performing Arts' inaugural "All. Together. Now." Festival, which will take place Feb. 19–21, 2027... Ruder Finn signs on as communications agency of record for Neurocrine Biosciences... Ripley PR is chosen to serve as the public relations agency of record for CAMP Digital, a digital marketing agency focused on the home service industry.
Red Lorry Yellow Lorry is named PR AOR in the U.S., UK, Germany, Austria and Switzerland for Flowable, developer of the Agentic Case Platform, which helps regulated organizations orchestrate AI agents while keeping humans in the loop... Moore is selected as brand AOR for the Alzheimer's Association... PhillComm Global, which specializes in emerging industries and new categories, is named AOR for AIGNCI, HIFI and Hypercall.
