Red Lorry Yellow Lorry is selected as US PR agency of record for DanAds, a customizable and scalable self-serve ad tech infrastructure for publishers. The agency will work to raise the profile of DanAds’ software, which empowers publishers and brands to democratically monetize quality content while opening new demand channels and driving AdOps transparency. Led from the lorries’ Boston and Los Angeles offices, the PR program will focus on media relations and content creation. The agency will also work to boost DanAds’ industry recognition by providing strategic communications support around key conferences, trade shows and awards programs. It will work closely with its Nordics Convoy PR Group partner, King Street PR, who works with DanAds in its native Sweden. “The lorries’ established martech practice meant they immediately stood out to us as a potential strategic partner,” said DanAds chief marketing officer Lisen Zethraeus, CMO at DanAds.
Ink & Roses has been retained to launch MyEllevate by Cynosure, a facial rejuvenation solution to define and enhance the jawline, which can be performed in an hour. In this role, Ink & Roses will provide support with MyEllevate brand positioning and messaging, as well as leading earned consumer and trade media relations to drive brand awareness. Invented and developed by Dr. Gregory Mueller, MyEllevate was acquired by Cynosure, a global leader in medical aesthetics, in August 2021.
RMD Advertising lands digital and social media services for Daily’s Premium Meats to its roster. RMD will leverage its digital and social media expertise to bring increased awareness and expanded reach to the brand. Founded in 1893, Daily’s Premium Meats has been known as the “Bacon Specialists” for many years, and now also offers hickory smoked hams, sausage links and patties, and other value-added pork products.
Local Search Group wins Texas Blockchain Council account. Local Search Group will direct all public-facing marketing efforts for the council, providing digital support and creating customized designs and strategies as the council’s networking events in Houston, Austin and Dallas expand to other cities in the state. “Local Search Group’s effective marketing strategies and advertising have connected us to B2B and B2C networks in an unprecedented way,” sais Texas Blockchain Council president Lee Bratcher.