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Red Lorry Yellow Lorry is selected as US PR agency of record for DanAds, a customizable and scalable self-serve ad tech infrastructure for publishers. The agency will work to raise the profile of DanAds’ software, which empowers publishers and brands to democratically monetize quality content while opening new demand channels and driving AdOps transparency. Led from the lorries’ Boston and Los Angeles offices, the PR program will focus on media relations and content creation. The agency will also work to boost DanAds’ industry recognition by providing strategic communications support around key conferences, trade shows and awards programs. It will work closely with its Nordics Convoy PR Group partner, King Street PR, who works with DanAds in its native Sweden. “The lorries’ established martech practice meant they immediately stood out to us as a potential strategic partner,” said DanAds chief marketing officer Lisen Zethraeus, CMO at DanAds.
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Ink & Roses has been retained to launch MyEllevate by Cynosure, a facial rejuvenation solution to define and enhance the jawline, which can be performed in an hour. In this role, Ink & Roses will provide support with MyEllevate brand positioning and messaging, as well as leading earned consumer and trade media relations to drive brand awareness. Invented and developed by Dr. Gregory Mueller, MyEllevate was acquired by Cynosure, a global leader in medical aesthetics, in August 2021.
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RMD Advertising lands digital and social media services for Daily’s Premium Meats to its roster. RMD will leverage its digital and social media expertise to bring increased awareness and expanded reach to the brand. Founded in 1893, Daily’s Premium Meats has been known as the “Bacon Specialists” for many years, and now also offers hickory smoked hams, sausage links and patties, and other value-added pork products.
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Local Search Group wins Texas Blockchain Council account. Local Search Group will direct all public-facing marketing efforts for the council, providing digital support and creating customized designs and strategies as the council’s networking events in Houston, Austin and Dallas expand to other cities in the state. “Local Search Group’s effective marketing strategies and advertising have connected us to B2B and B2C networks in an unprecedented way,” sais Texas Blockchain Council president Lee Bratcher.
TEAM LEWIS is named AOR for Veriff, an AI-native identity platform... Diffusion adds POVISON, LUSA Lighting and Induction Hardware to its roster of clients in the home and interiors category... The Consultancy PR signs on to represent floral design and event studio Tulipina.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
IMAGINE PR picks up North American PR duties for Mount Med Resort, a medical spa in Austria’s Tyrolean Alps... Yodel Mobile, an app growth consultancy and marketing agency that is part of NP Digital, lands Royal Horticultural Society, the UK’s leading gardening charity... Darby Communications, which represents outdoor, hunting, fishing and endurance brands, is named PR agency of record for LOWA Boots, a producer of premium outdoor boots and shoes. 
