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| Caitrin O'Sullivan |
Caitrin O’Sullivan, who was director of global communications for corporate social responsibility initiatives at Prudential Financial, has moved to Citibank.
She takes on the head of ESG, sustainability and diversity communications title.
At Pru, O’Sullian led PR for its purpose-driven efforts. She implemented ways to promote the financial services giant’s CSR mission and its social purpose narrative.
Earlier in her career, O’Sullivan did a three-year stint at Brunswick Group and a four-year run at Burson-Marsteller.
At B-M, O’Sullivan led digital and social media capabilities at the US PA & crisis practice and served as chief of staff to Pat Ford, who was global vice chairman.
Most Americans believe companies should remain neutral on political and social issues, but new findings suggest that a growing number now think it's appropriate for brands to make political statements and to take a similar stand on racial-justice issues.
Support for corporate social responsibility initiatives among public relations professionals has declined consistently each year for the past three years, according to the latest USC Global Communications Report.
True purpose-driven marketing isn’t about a one-off campaign. It’s about embedding values into the core of business operations. It's ensuring that marketing reflects genuine actions. It’s thoughtfully executed, authentic storytelling.
Brunswick Group has added Julia Giannini as a partner in its sustainable business practice to advise clients on societal and environmental matters.
