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WEILL (Geoffrey Weill Associates) is tabbed to manage public relations activities for the Turkish Culture and Tourism Board in the US. Owner Geoffrey Weill says that the firm will focus on “widening Americans’ knowledge not only of sites and vistas but of Turkish culture, cuisine and art.” In response to the pandemic, Turkey has developed its Safe Tourism Certification Program, which defines and enforces an extensive series of measures with regard to transportation and accommodation, as well as including tourist- and accommodation-protection insurance that covers the costs of an extended stay in the country should visitors develop COVID during their visit.
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Bolt PR is selected as agency of record for Delivery Solutions, which provides aggregation and orchestration software enabling last-mile delivery and fulfillment for omnichannel retail clients. The agency will work to elevate Delivery Solutions’ thought leadership and brand presence in the retail and technology landscape through media relations, industry events and award opportunities. “Bolt PR's understanding of the technology, retail and e-commerce industries, along with their collaborative and creative mindset makes them a strong partner for us," said Delivery Solutions co-founder Arshaad Mizra.
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The Brandman Agency is engaged to provide public relations services in the US market for Hotel Metropole Monte-Carlo. The agency’s campaign strategy will consist primarily of targeted media and influencer relations. Built in 1886, the Belle Époque style property is less than 350 feet from Monaco’s luxury boutiques and Casino Square. “We think of ourselves as a present-day palace; attracting an elegant, sophisticated, curious, cosmopolitan and demanding clientele, and know that The Brandman Agency will help to elevate our profile and perpetuate our legendary history through their proven track record of success in the luxury hospitality sector,” said the hotel’s general manager Serge Ethuin.
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Firecracker PR signs on as agency of record for global clinical trial marketplace Inato and technology data market research provider ETR. For Paris-headquartered Inato, the agency will be creating and executing an educational campaign. Firecracker will be disseminating regular research data produced by New York-based ETR to key journalists.
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
Doner lands AOR status for Navy Federal Credit Union, the world's largest credit union... P-22 Agency picks up El Encanto, a Santa Barbara, CA resort located on seven acres of terraced gardens overlooking the Pacific Ocean... Parasol, which specializes in the luxury lifestyle and hospitality sector, signs on as US shop for Château Minuty, a wine estate located on the French Riviera.
Nickerson lands Sport Fishing Championship, a competitive saltwater fishing league... French/West/Vaughan is retained as agency-of-record for Los Angeles-based hardtech learning & development expert Matt Gjertsen.... CIIC PR picks up The Resorts Companies, timeshare, resort management and real estate organization headquartered in Massanutten, VA.
Stagwell signs on as lead creative partner for IBM. Stagwell’s Code and Theory and Anomaly units will work alongside IBM, helping to evolve its “Let’s Create Smarter Business” campaign... Campstories is named PR firm for the National Forest Foundation... RG2 Communications lands the Dexter Hotel, a 29-key boutique property that opened on May 19 in Elk Rapids, Michigan.
