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WEILL (Geoffrey Weill Associates) is tabbed to manage public relations activities for the Turkish Culture and Tourism Board in the US. Owner Geoffrey Weill says that the firm will focus on “widening Americans’ knowledge not only of sites and vistas but of Turkish culture, cuisine and art.” In response to the pandemic, Turkey has developed its Safe Tourism Certification Program, which defines and enforces an extensive series of measures with regard to transportation and accommodation, as well as including tourist- and accommodation-protection insurance that covers the costs of an extended stay in the country should visitors develop COVID during their visit.
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Bolt PR is selected as agency of record for Delivery Solutions, which provides aggregation and orchestration software enabling last-mile delivery and fulfillment for omnichannel retail clients. The agency will work to elevate Delivery Solutions’ thought leadership and brand presence in the retail and technology landscape through media relations, industry events and award opportunities. “Bolt PR's understanding of the technology, retail and e-commerce industries, along with their collaborative and creative mindset makes them a strong partner for us," said Delivery Solutions co-founder Arshaad Mizra.
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The Brandman Agency is engaged to provide public relations services in the US market for Hotel Metropole Monte-Carlo. The agency’s campaign strategy will consist primarily of targeted media and influencer relations. Built in 1886, the Belle Époque style property is less than 350 feet from Monaco’s luxury boutiques and Casino Square. “We think of ourselves as a present-day palace; attracting an elegant, sophisticated, curious, cosmopolitan and demanding clientele, and know that The Brandman Agency will help to elevate our profile and perpetuate our legendary history through their proven track record of success in the luxury hospitality sector,” said the hotel’s general manager Serge Ethuin.
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Firecracker PR signs on as agency of record for global clinical trial marketplace Inato and technology data market research provider ETR. For Paris-headquartered Inato, the agency will be creating and executing an educational campaign. Firecracker will be disseminating regular research data produced by New York-based ETR to key journalists.
Praytell is selected as U.S. PR agency of record for Burger King. Mojo Supermarket takes on social AOR duties... P-22 Agency signs on with Explora, a family-owned, certified B Corporation offering immersive journeys in South America... GV Public Relations is representing The Whitney Hotel in Boston; The Rittenhouse Hotel in Philadelphia; and Juniper Preserve, Golf & Wellness Resort in Bend, OR. 
Scout Lab is named communications agency for TrustedHousesitters, a home and pet-sitting community... Magrino lands BSH, the home appliances arm of Germany’s Bosch Group, as PR AOR for “Region North America”... Refuel Agency wins FY2025-26 and beyond for Veterans Florida, which connects transitioning servicemembers, veterans and spouses with career opportunities and entrepreneurship resources.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products... Integrity Public Relations wins Tradewinds Networks.
Rubenstein Public Relations is renamed agency of record for Pactum, a leader in procurement innovation and agentic AI... SolComms signs on to represent Allison and Stephen Ellsworth, co-founders of poppi, a prebiotic soda brand... Trevelino/Keller signs on to provide a comprehensive communications strategy for CartiNova, an advanced regenerative medicine platform.
MKTG Sports + Entertainment, part of dentsu, lands Agassi Sports Entertainment, a racquet sports-focused entertainment and innovation company co-founded by Andre Agassi... Hayden IR is engaged by Jones Soda Co. to provide investor communications and outreach efforts... JC Communications picks up three Greek resorts: Grand Resort Lagonissi, Elounda Beach Hotel & Villas and Elounda Bay Palace.
