Bogaards Public Relations is launched by Paul Bogaards, who served as spokesperson and director of publicity and media relations at publisher Alfred A. Knopf for three decades. “Our mission is to help writers broaden their readership through careful analysis of their work and by developing long arc campaigns for their books and identities,” Bogaards said. He is joined in the effort by Stephanie Kloss, who worked with him at Knopf as executive creative director, advertising, marketing and promotions. Bogaards PR has already signed up several high-profile clients, including Robert Caro (who won Pulitzer Prizes for his biographies of Robert Moses and Lyndon Johnson), the estate of Joan Didion, and Dani Shapiro.
Red Lorry Yellow Lorry opens a new North American office in Austin, TX. The office supplements the agency’s existing US sites in Boston and Los Angeles, increasing its global office count to six alongside its London headquarters and European locations in Paris and Berlin. The lorries’ Austin office will seek to capitalize on the city’s emergence as a tech hub, working with enterprise IT clients in such sectors as cloud infrastructure, blockchain, martech and cyber security. “We believe Austin will provide a perfect springboard for future growth as 2022 gets underway, enabling us to further expand our footprint, better support clients’ evolving needs and attract new talent,” said Red Lorry Yellow Lorry founder and CEO Guy Walsingham.
|Marianne de Bruijn|
De Bruijn PR joins IPREX as the network’s Dutch partner agency. Founded in 2016 by Marianne de Bruijn, the Amsterdam-based firm offers marketing PR, corporate PR, recruitment PR, influencer PR and marketing to clients in sectors including healthcare, financial services, food, IT and recruitment. It works with such clients as Storck, Monsterboard, Intigris, NOWJOBS Netherlands & HG. “We are proud to bring members and their clients De Bruijn’s market reach and broad expertise, and are thrilled to continue last year’s strong partner growth momentum with their addition,” said IPEX global president Julie Exner.