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| Paul Bogaards |
Bogaards Public Relations is launched by Paul Bogaards, who served as spokesperson and director of publicity and media relations at publisher Alfred A. Knopf for three decades. “Our mission is to help writers broaden their readership through careful analysis of their work and by developing long arc campaigns for their books and identities,” Bogaards said. He is joined in the effort by Stephanie Kloss, who worked with him at Knopf as executive creative director, advertising, marketing and promotions. Bogaards PR has already signed up several high-profile clients, including Robert Caro (who won Pulitzer Prizes for his biographies of Robert Moses and Lyndon Johnson), the estate of Joan Didion, and Dani Shapiro.
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Red Lorry Yellow Lorry opens a new North American office in Austin, TX. The office supplements the agency’s existing US sites in Boston and Los Angeles, increasing its global office count to six alongside its London headquarters and European locations in Paris and Berlin. The lorries’ Austin office will seek to capitalize on the city’s emergence as a tech hub, working with enterprise IT clients in such sectors as cloud infrastructure, blockchain, martech and cyber security. “We believe Austin will provide a perfect springboard for future growth as 2022 gets underway, enabling us to further expand our footprint, better support clients’ evolving needs and attract new talent,” said Red Lorry Yellow Lorry founder and CEO Guy Walsingham.
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| Marianne de Bruijn |
De Bruijn PR joins IPREX as the network’s Dutch partner agency. Founded in 2016 by Marianne de Bruijn, the Amsterdam-based firm offers marketing PR, corporate PR, recruitment PR, influencer PR and marketing to clients in sectors including healthcare, financial services, food, IT and recruitment. It works with such clients as Storck, Monsterboard, Intigris, NOWJOBS Netherlands & HG. “We are proud to bring members and their clients De Bruijn’s market reach and broad expertise, and are thrilled to continue last year’s strong partner growth momentum with their addition,” said IPEX global president Julie Exner.
Precision Strategies, an integrated strategy and marketing agency with offices in Washington and New York, acquires Firehouse Strategies, a DC-based public affairs firm... AVENIR GLOBAL acquires London-based Thinks Insight & Strategy... Good Company, which bills itself as a “cultural engineering firm,” is launched by DJ Hardy, a veteran of Johannesburg-based communications consultancy arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5WPR, Rubenstein and MWW.
PSC (Princeton Strategic Communications) acquires Nonprofit Partners... CG Life launches 24/364, a cultural brand platform intended to drive awareness, connection and action aimed at keeping rare disease at the forefront of the health and social conversation... Interluxe Group, which focuses on brand experiences and in-person activations; Quinn, a strategic communications agency; and media and digital agency North & Warren are uniting under the Interluxe Group banner.
KITH, which provides corporate reputation and crisis preparation services, is now owned by CEO Stephanie Craig, who has been with the firm since 2021... The Marketing Cloud, a part of Stagwell, introduces several expansions to Agent Cloud, the platform it launched in October 2025 to simplify access to its AI tools and marketing assistants.... Notified launches its AI Press Release Optimizer.
V2 Communications launches its AI Visibility Solution and Earned Media at Scale, two service offerings designed to help companies increase visibility and credibility in generative search... The Public Relations Global Network brings on Greenough Communications as its Boston member agency... DBC is relaunching The DBC Industry Calendar as a free site to help communicators more easily discover relevant events and awards in the cluttered event landscape driven by the growth of webinars and online events. 
PAN releases new original research showing that a significant share of B2B citations surfaced by ChatGPT are inaccurate, misattributed or entirely fabricated, introducing a new credibility risk for brands... REQ, which has offices in DC and San Diego, opens in Phoenix... Notified introduces Market Intelligence, an addition to its all-in-one IR Hub, which gives IR teams a more streamlined way to prepare for earnings calls.
