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| Paul Bogaards |
Bogaards Public Relations is launched by Paul Bogaards, who served as spokesperson and director of publicity and media relations at publisher Alfred A. Knopf for three decades. “Our mission is to help writers broaden their readership through careful analysis of their work and by developing long arc campaigns for their books and identities,” Bogaards said. He is joined in the effort by Stephanie Kloss, who worked with him at Knopf as executive creative director, advertising, marketing and promotions. Bogaards PR has already signed up several high-profile clients, including Robert Caro (who won Pulitzer Prizes for his biographies of Robert Moses and Lyndon Johnson), the estate of Joan Didion, and Dani Shapiro.
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Red Lorry Yellow Lorry opens a new North American office in Austin, TX. The office supplements the agency’s existing US sites in Boston and Los Angeles, increasing its global office count to six alongside its London headquarters and European locations in Paris and Berlin. The lorries’ Austin office will seek to capitalize on the city’s emergence as a tech hub, working with enterprise IT clients in such sectors as cloud infrastructure, blockchain, martech and cyber security. “We believe Austin will provide a perfect springboard for future growth as 2022 gets underway, enabling us to further expand our footprint, better support clients’ evolving needs and attract new talent,” said Red Lorry Yellow Lorry founder and CEO Guy Walsingham.
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| Marianne de Bruijn |
De Bruijn PR joins IPREX as the network’s Dutch partner agency. Founded in 2016 by Marianne de Bruijn, the Amsterdam-based firm offers marketing PR, corporate PR, recruitment PR, influencer PR and marketing to clients in sectors including healthcare, financial services, food, IT and recruitment. It works with such clients as Storck, Monsterboard, Intigris, NOWJOBS Netherlands & HG. “We are proud to bring members and their clients De Bruijn’s market reach and broad expertise, and are thrilled to continue last year’s strong partner growth momentum with their addition,” said IPEX global president Julie Exner.
The Communications Group, a Little Rock-based shop releases its first Public Affairs Marketing Trends Report... The Worldcom Public Relations Group votes Paris-based firm SEITOSEI•ACTIFIN into its global partnership... PRNEWS, a European PR-tech firm, relocates its U.S. headquarters to downtown Miami.
af&co., a San Francisco-based hospitality marketing and PR agency founded by Andrew Freeman, is marking its 20th anniversary... Notified launches Syndicated Articles... Crosby Marketing Communications selects four students from Anne Arundel Community College for its marketing scholars program.
KCSA Strategic Communications launches the KCSA AI Lab, which will develop proprietary AI systems to expand what strategic communications can achieve for PR and IR clients... Clipbook, a vertical AI platform for strategic communications and public affairs, closes a $3.3 million seed round co-led by Mark Cuban, Commonweal Ventures and Carpenter Capital... VizSense, a Boston-based AI influencer marketing agency, teams up with holographic storytelling company Geminai, to launch what they say is the next frontier in brand experiences: interactive holograms powered by AI.
Ways Marketing Solutions, a Saudi Arabia-based marketing and communications group, teams with H&K alum James Drewer and Cake founder Mike Mathieson, to launch Ways Global Communications with HQs in London and Riyadh... UNICEPTA, a media intelligence provider within Stagwell’s The Marketing Cloud, launches an integration with Microsoft 365 Copilot... MAD Global CEO Mike DuHaime has been named to New Jersey Governor-Elect Mikie Sherrill’s transition team.
Ogilvy launches CultureCurrent, a social-first earned media offering that integrates cutting-edge technology with human cultural intuition to listen, identify, activate and amplify brand stories.... Forward Global, a risk and reputation management advisory firm, opens in Abu Dhabi... Lyons Broadcast PR marks its 20th anniversary with the introduction of new virtual production technology, enhanced media outreach tools, and integrated broadcast-digital strategies.
