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| Paul Bogaards |
Bogaards Public Relations is launched by Paul Bogaards, who served as spokesperson and director of publicity and media relations at publisher Alfred A. Knopf for three decades. “Our mission is to help writers broaden their readership through careful analysis of their work and by developing long arc campaigns for their books and identities,” Bogaards said. He is joined in the effort by Stephanie Kloss, who worked with him at Knopf as executive creative director, advertising, marketing and promotions. Bogaards PR has already signed up several high-profile clients, including Robert Caro (who won Pulitzer Prizes for his biographies of Robert Moses and Lyndon Johnson), the estate of Joan Didion, and Dani Shapiro.
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Red Lorry Yellow Lorry opens a new North American office in Austin, TX. The office supplements the agency’s existing US sites in Boston and Los Angeles, increasing its global office count to six alongside its London headquarters and European locations in Paris and Berlin. The lorries’ Austin office will seek to capitalize on the city’s emergence as a tech hub, working with enterprise IT clients in such sectors as cloud infrastructure, blockchain, martech and cyber security. “We believe Austin will provide a perfect springboard for future growth as 2022 gets underway, enabling us to further expand our footprint, better support clients’ evolving needs and attract new talent,” said Red Lorry Yellow Lorry founder and CEO Guy Walsingham.
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| Marianne de Bruijn |
De Bruijn PR joins IPREX as the network’s Dutch partner agency. Founded in 2016 by Marianne de Bruijn, the Amsterdam-based firm offers marketing PR, corporate PR, recruitment PR, influencer PR and marketing to clients in sectors including healthcare, financial services, food, IT and recruitment. It works with such clients as Storck, Monsterboard, Intigris, NOWJOBS Netherlands & HG. “We are proud to bring members and their clients De Bruijn’s market reach and broad expertise, and are thrilled to continue last year’s strong partner growth momentum with their addition,” said IPREX global president Julie Exner.
Praytell expands its Influence Department—which unites media, creators and social under one team... LRJ PR & Communications and Canopy Brand Group form an alliance that the firms say will bridge the operational divide between high-end brand design and strategic public relations... Twin Minds Media, Hispanic market specialist, increases the scope of its services in an effort to help brands build deeper connections with audiences through culture, storytelling, media and experiences. 
The People Platform, part of Stagwell's The Marketing Cloud, rebrands as Numetrix... Zapwater Communications has earned 17 finalist honors across two PR competitions: eight at the 68th Annual Golden Trumpet Awards, presented by the Publicity Club of Chicago, and nine at the 2026 PRSA Chicago Skyline Awards.. The Florida Public Relations Association presented 122 awards to individuals and teams from across the state at its 69th annual Golden Image and 3rd Annual Pinnacle Awards gala.
The Motion Agency acquires Vehr Communications, a Cincinnati-based strategic communications firm, effective Oct. 1... Lyceus Group, which specializes in financial services, is named a finalist for Public Relations Campaign at the 2026 ThinkAdvisor Luminaries Awards... IPSY, a curated beauty membership platform, launches IPSY Marketing Solutions, a full-funnel marketing and sales acceleration engine. 
Fire on the Hill, which has offices in London, Manchester, New York and Paris, is providing pro bono communications support to the Intergenerational Foundation, the UK's leading authority on intergenerational fairness... The PRSA-NY Big Apple Awards Gala on Sept. 17 will have Gio Benitez, co-anchor of the weekend edition of “Good Morning America” and ABC News transportation correspondent, serving as emcee... CasePR, a boutique litigation communications firm, launches in Portland, OR.
inFocus, which works with entertainment, media and innovation brands in the US Hispanic market and Latin America, expands into Mexico... Modern Currency Public Relations, which will celebrate its 10th anniversary in 2027, launches an AI visibility & generative engine optimization practice... Adfactors PR, India’s largest reputation and critical issues advisory, acquires Australian communication consultancy SenateSHJ.
