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5W Public Relations is named PR agency of record for Fellow Barber, a chain of barber shops that also sells a line of grooming products. The agency will lead strategic media relations for the company, building on its legacy in New York, highlighting its brand story and supporting company announcements, including regional and nationwide expansion. Noting 5W's "proven track record in the beauty and grooming space," Fellow Barber head of retail and marketing Mindy Dulberg said that "it's clear they have a great understanding of our business."
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Imagine PR is engaged to provide media relations and organize press trips for Swiss Deluxe Hotels, the Trans Bhutan Trail and The Principal Madrid. Founded in 1934, the Swiss Deluxe Hotels association comprises 39 five-star hotels in Switzerland. The Trans Bhutan Trail, which is set to reopen in March for the first time in 60 years, spans 250 miles from the east to the west of Bhutan. The Principal Madrid, a member of Small Luxury Hotels of the World, is a 76-room property in Madrid's central district.
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Marketing Maven re-ups Visit Conejo Valley, the official tourism marketing organization for the cities of Thousand Oaks and Agoura Hills, CA. The agency aims to increase visitation and bolster the economy, inviting top-tier travel and hospitality media and influencers to stay in the area. It has three media trips planned for the first quarter of 2022, with more lined up. "Working together, we will bring visitors to Conejo Valley using Marketing Maven's strategic approach," said Visit Conejo Valley president and CEO Danielle Borja.
MZ Group is selected to lead a strategic investor relations and financial communications program across all key markets for Playboy... Marketbridge is named B2B agency of record for the commercial display and IT solutions division of LG Electronics USA... ChizSix Marketing & Media, a Toronto-based firm, picks up Sakar, which licenses over forty major entertainment and lifestyle brands across sectors including digital cameras, drones, audio products and skateboards. 
The Pollack Group is named national PR partner for CrossFit.... Tier One Partners is engaged by Apex Fintech Solutions to amplify brand awareness, elevate executive thought leadership, and position Apex as a leading voice in the global financial technology ecosystem... CIIC PR is appointed agency of record for Aimbridge All-Inclusive, which has properties throughout North America.
Nicholas & Lence Communications handles PR for NYC Winter Outing... Burson is appointed to lead integrated communications for the Norwegian Seafood Council in Japan... McLean Media lands Lofty Pops, a Michigan-based handcrafted ice pop brand... Xhibition teams with Zambia Luxury Lodge Collection, a portfolio of luxury safari lodges.
Plus Communications, a well-connected Republican shop, signs a six-month pact to provide PR services to Israel’s Ministry of Finance.
Notified renews its exclusive partnership with Nasdaq... Marketing Maven is selected to lead messaging development and media outreach for KoreInside... Ripley PR, which works with clients in the skilled trades, B2B tech and manufacturing sectors, wins PR duties for ServiceForge.
