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5W Public Relations is named PR agency of record for Fellow Barber, a chain of barber shops that also sells a line of grooming products. The agency will lead strategic media relations for the company, building on its legacy in New York, highlighting its brand story and supporting company announcements, including regional and nationwide expansion. Noting 5W's "proven track record in the beauty and grooming space," Fellow Barber head of retail and marketing Mindy Dulberg said that "it's clear they have a great understanding of our business."
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Imagine PR is engaged to provide media relations and organize press trips for Swiss Deluxe Hotels, the Trans Bhutan Trail and The Principal Madrid. Founded in 1934, the Swiss Deluxe Hotels association comprises 39 five-star hotels in Switzerland. The Trans Bhutan Trail, which is set to reopen in March for the first time in 60 years, spans 250 miles from the east to the west of Bhutan. The Principal Madrid, a member of Small Luxury Hotels of the World, is a 76-room property in Madrid's central district.
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Marketing Maven re-ups Visit Conejo Valley, the official tourism marketing organization for the cities of Thousand Oaks and Agoura Hills, CA. The agency aims to increase visitation and bolster the economy, inviting top-tier travel and hospitality media and influencers to stay in the area. It has three media trips planned for the first quarter of 2022, with more lined up. "Working together, we will bring visitors to Conejo Valley using Marketing Maven's strategic approach," said Visit Conejo Valley president and CEO Danielle Borja.
Impact PR & Communications signs on to provide strategic communications and support for Hudson Valley Connected, a regional initiative expanding free technology assistance and digital literacy resources throughout the Valley... TURNER is named national PR partner for Travel Oregon... Rubenstein Public Relations is named AOR for workforce development organization America Works.
FINN Partners flies with Textron Aviation Inc., working on the company’s 2026 Special Olympics Airlift and other key initiatives... Archer is named lead strategy and North American PR firm by CASE Construction Equipment... NLG Communications signs on as strategic communications advisor for Metrolink, a commuter rail system in Southern California. 
Rubenstein Public Relations re-ups as agency of record for Doroni Aerospace, a provider of personal electric vertical takeoff and landing aircraft... Zapwater Communications is appointed US AOR for The Cliff Hotel Jamaica, a luxury destination resort in Negril’s West End... MZ Group lands strategic investor relations and financial communications program for Zefiro Methane Corp.
Ripley PR is named PR shop for HCSS, which provides construction management software for the heavy civil and infrastructure construction industry... Redpoint checks in at The Alfond Inn at Rollins College... RG2 Communications lands International Design, a curatorial platform bringing together collectible design, contemporary art and cultural experiences.
Coyne PR picks up AOR duties for Goddard Systems, LLC, manager of a franchise system that serves more than 100K students... GO PR lands JW Marriott Detroit Water Square, which will open in February 2027... REYA Communications signs on as the U.S. and Canada agency of record for Yora Nordic Spa Brownstone, a 130,00-square-foot property opening in Portland, CT this November.
