5W Public Relations is named PR agency of record for Fellow Barber, a chain of barber shops that also sells a line of grooming products. The agency will lead strategic media relations for the company, building on its legacy in New York, highlighting its brand story and supporting company announcements, including regional and nationwide expansion. Noting 5W's "proven track record in the beauty and grooming space," Fellow Barber head of retail and marketing Mindy Dulberg said that "it's clear they have a great understanding of our business."

Swiss Deluxe

Imagine PR is engaged to provide media relations and organize press trips for Swiss Deluxe Hotels, the Trans Bhutan Trail and The Principal Madrid. Founded in 1934, the Swiss Deluxe Hotels association comprises 39 five-star hotels in Switzerland. The Trans Bhutan Trail, which is set to reopen in March for the first time in 60 years, spans 250 miles from the east to the west of Bhutan. The Principal Madrid, a member of Small Luxury Hotels of the World, is a 76-room property in Madrid's central district.


Marketing Maven re-ups Visit Conejo Valley, the official tourism marketing organization for the cities of Thousand Oaks and Agoura Hills, CA. The agency aims to increase visitation and bolster the economy, inviting top-tier travel and hospitality media and influencers to stay in the area. It has three media trips planned for the first quarter of 2022, with more lined up. "Working together, we will bring visitors to Conejo Valley using Marketing Maven's strategic approach," said Visit Conejo Valley president and CEO Danielle Borja.