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5W Public Relations is named PR agency of record for Fellow Barber, a chain of barber shops that also sells a line of grooming products. The agency will lead strategic media relations for the company, building on its legacy in New York, highlighting its brand story and supporting company announcements, including regional and nationwide expansion. Noting 5W's "proven track record in the beauty and grooming space," Fellow Barber head of retail and marketing Mindy Dulberg said that "it's clear they have a great understanding of our business."
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Imagine PR is engaged to provide media relations and organize press trips for Swiss Deluxe Hotels, the Trans Bhutan Trail and The Principal Madrid. Founded in 1934, the Swiss Deluxe Hotels association comprises 39 five-star hotels in Switzerland. The Trans Bhutan Trail, which is set to reopen in March for the first time in 60 years, spans 250 miles from the east to the west of Bhutan. The Principal Madrid, a member of Small Luxury Hotels of the World, is a 76-room property in Madrid's central district.
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Marketing Maven re-ups Visit Conejo Valley, the official tourism marketing organization for the cities of Thousand Oaks and Agoura Hills, CA. The agency aims to increase visitation and bolster the economy, inviting top-tier travel and hospitality media and influencers to stay in the area. It has three media trips planned for the first quarter of 2022, with more lined up. "Working together, we will bring visitors to Conejo Valley using Marketing Maven's strategic approach," said Visit Conejo Valley president and CEO Danielle Borja.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
IMAGINE PR picks up North American PR duties for Mount Med Resort, a medical spa in Austria’s Tyrolean Alps... Yodel Mobile, an app growth consultancy and marketing agency that is part of NP Digital, lands Royal Horticultural Society, the UK’s leading gardening charity... Darby Communications, which represents outdoor, hunting, fishing and endurance brands, is named PR agency of record for LOWA Boots, a producer of premium outdoor boots and shoes. 
SourceCode Communications picks up Breezy, an AI-powered workspace built for residential real estate professionals... CIIC PR is named U.S. and Canadian press office for the Hotel Cala di Volpe and Cervo Hotel, properties in northeastern Sardinia, Italy... Wilful, a London shop, lands climate action platform Ecologi.
