![]() |
| Alvin Bragg |
Manhattan district attorney Alvin Bragg, who has come under fire for his memo to prosecutors telling them to seek prison time only for those charged with serious crimes, has reached out to crisis pro Risa Heller.
The New York Post also reported that Bragg has reached out to his former boss, US attorney Preet Bharara, about dealing with the wave of criticism over his directive to downgrade some felonies, such as commercial armed robberies.
Bragg, who took office on Jan. 1, received flak from NYPD commissioner Keechant Sewell, who claimed to be very concerned over his agenda.
Bragg and Sewell held a meeting to iron things out, and they promised to conduct more "collaborative discussions."
Heller, who runs Risa Heller Communications, was communications director for New York Senator Chuck Schumer and ex-Governor David Paterson.
The Post editorialized on Jan. 18 that Bragg wouldn't need crisis PR help if he just focused on doing his job rather than pursuing "a let-’em-loose approach to law enforcement."


Tricia McLaughlin, the combative spokesperson for Department of Homeland Security Secretary Kristi Noem, is leaving her post.
While finding the right solution to a problem is still important, the work that differentiates effective communications leaders is problem-finding—identifying the real risk before it becomes visible, reputational or irreversible.
Orchestra has recruited Deepika Sandhu for the senior VP-legal & crisis communications slot.
Apologies are often seen as a weakness or as proof that a leader has lost control of the narrative. But Donald Trump's failure to apologize after he posted—and then deleted—a video with a racist clip of Barack and Michelle Obama shows how flawed this mindset is.
Tim Allan, communications director for embattled British prime minister Keir Starmer, has quit as the Jeffrey Epstein scandal has engulfed Ten Downing Street.



