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| Alvin Bragg |
Manhattan district attorney Alvin Bragg, who has come under fire for his memo to prosecutors telling them to seek prison time only for those charged with serious crimes, has reached out to crisis pro Risa Heller.
The New York Post also reported that Bragg has reached out to his former boss, US attorney Preet Bharara, about dealing with the wave of criticism over his directive to downgrade some felonies, such as commercial armed robberies.
Bragg, who took office on Jan. 1, received flak from NYPD commissioner Keechant Sewell, who claimed to be very concerned over his agenda.
Bragg and Sewell held a meeting to iron things out, and they promised to conduct more "collaborative discussions."
Heller, who runs Risa Heller Communications, was communications director for New York Senator Chuck Schumer and ex-Governor David Paterson.
The Post editorialized on Jan. 18 that Bragg wouldn't need crisis PR help if he just focused on doing his job rather than pursuing "a let-’em-loose approach to law enforcement."
There’s a fine line between newsjacking and taking advantage, aka ambulance chasing. Our job as PR professionals is to tread it carefully.
PR firms need to be mindful of ways their work product may be protected by the attorney-client privilege whenever working with a client’s internal legal team or its external legal counsel.
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CEO mentoring is an often-overlooked aspect of why CEOs are able to make good decisions, and sometimes make bad ones—all of which intersects with the role and duties of a board. 
How organizations can anticipate, prepare and respond to crises in an increasingly complex world where a convergent landscape of global challenges, threats and risks seem to arrive at an unrelenting pace.
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