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The Weinbach Group will handle PR duties for the Miami-Dade County Department of Cultural Affairs. The firm will serve multiple entities within the County’s cultural arts department, including the South Miami-Dade Cultural Arts Center, Miami-Dade County Auditorium, and the newly renovated African Heritage Cultural Arts Center in Liberty City. With a $53 million operating budget, the department presents hundreds of performances each year. “As we prepare for a post-pandemic world, we require a communications partner with far-reaching capabilities to make sure South Floridians know that they can fully engage in the arts again,” said Miami-Dade County Department of Cultural Affairs director Michael Spring, “The Weinbach Group has demonstrated itself to have those capabilities.”
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G&S Business Communications re-ups as US region agency of record for Syngenta Crop Protection. For more than two decades, G&S has focused on the company’s marketing communications and will now expand its role to include a greater emphasis on digital marketing, as well as the development and management of original creative and advertising campaigns. Syngenta works to help growers do more with less and is a global provider of products and solutions for every step of the agronomic process. “G&S’ depth and understanding of our business, and their ability to deliver seamless and innovative omnichannel campaigns across earned, owned and paid channels made them an ideal fit for this expanded remit,” said Syngenta, head of marketing for crop protection Jeff Cecil.
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MSS Media has partnered with Rutgers Business School on a geographically targeted transit advertising campaign. The Miami-based media and PR agency provided media buy and placement services for the school’s Master of Accountancy in Financial Accounting enrollment campaign. The campus media campaign is designed to increase program awareness, generate repeat exposure, and influence the target demographic while maximizing Rutgers Business School’s return on ad spend. MSS Media’s client roster also includes Lyft, Spotify, John Hopkins University, Florida State University, the U.S. Air Force, the U.S. Marines and the U.S. Army.
CIIC PR picks up PR duties for NUBA Travel, a luxury travel design company specializing in curated journeys around the world... Magrino PR gains AOR status for M Social New York Downtown, a hotel that opened in Lower Manhattan... RG2 Communications checks in at Hotel Milu Florence.
Red Lorry Yellow Lorry is named U.S. PR agency of record for Unibeam, which provides SIM-based authentication... MiiR, a Seattle-based lifestyle brand that produces premium drinkware, selects Colorado-based integrated marketing agency rygr to lead its public relations efforts... Rubenstein Public Relations signs on to work with Copper Intelligence, an exploration company advancing high-grade copper and cobalt assets in the Democratic Republic of Congo.
Day One Agency is named U.S. consumer PR and influencer agency for Häagen-Dazs... Jack Taylor picks up PR duties for Cumulus Coffee, a premium cold brew coffee brand... Junipr Public Relations wins Tree House Humane Society, which works to enhance the lives of companion animals... Feintuch Communications lands Park Place Technologies, IT infrastructure management outfit, as it partners with pro pickleball star Genie Bouchard on a TV and streaming commercial and social media series. 
FNK IR signs on to work with Agassi Sports Entertainment, a sports entertainment and innovation company focused on racquet sports... REYA Communications assumes PR duties in the US and UK for ÀNI Private Resorts... rEvolution, a sports marketing agency, is named AOR for Major League Cricket, a US-based professional T20 cricket league.
Jack Taylor signs Superfeet, an insoles and underfoot products brand focused on helping people move more confidently, comfortably and effectively... Hemsworth adds Memphis-based culinary personality Chef Phillip Dewayne to its roster... Brookline Public Relations is hired by Calgary Sports and Entertainment Corporation to support the announcement that the World Cup of Hockey 2028 will be hosted in both Calgary and Edmonton.
