The Weinbach Group will handle PR duties for the Miami-Dade County Department of Cultural Affairs. The firm will serve multiple entities within the County’s cultural arts department, including the South Miami-Dade Cultural Arts Center, Miami-Dade County Auditorium, and the newly renovated African Heritage Cultural Arts Center in Liberty City. With a $53 million operating budget, the department presents hundreds of performances each year. “As we prepare for a post-pandemic world, we require a communications partner with far-reaching capabilities to make sure South Floridians know that they can fully engage in the arts again,” said Miami-Dade County Department of Cultural Affairs director Michael Spring, “The Weinbach Group has demonstrated itself to have those capabilities.”
G&S Business Communications re-ups as US region agency of record for Syngenta Crop Protection. For more than two decades, G&S has focused on the company’s marketing communications and will now expand its role to include a greater emphasis on digital marketing, as well as the development and management of original creative and advertising campaigns. Syngenta works to help growers do more with less and is a global provider of products and solutions for every step of the agronomic process. “G&S’ depth and understanding of our business, and their ability to deliver seamless and innovative omnichannel campaigns across earned, owned and paid channels made them an ideal fit for this expanded remit,” said Syngenta, head of marketing for crop protection Jeff Cecil.
MSS Media has partnered with Rutgers Business School on a geographically targeted transit advertising campaign. The Miami-based media and PR agency provided media buy and placement services for the school’s Master of Accountancy in Financial Accounting enrollment campaign. The campus media campaign is designed to increase program awareness, generate repeat exposure, and influence the target demographic while maximizing Rutgers Business School’s return on ad spend. MSS Media’s client roster also includes Lyft, Spotify, John Hopkins University, Florida State University, the U.S. Air Force, the U.S. Marines and the U.S. Army.