Ivanka Trump
Ivanka Trump

Ivanka Trump must become wistful thinking about the good old days of early 2017 when her biggest worry was about retailers dumping her clothing line.

Dad, Donald, lashed out at Nordstrom via Twitter for treating the First Daughter “so unfairly” after it pulled Ivanka’s line from its shelves. Neiman Marcus also joined the fun and dropped her clothes.

Ivanka was cast into the harsh media spotlight after White House counselor Kellyanne Conway told Fox News fans to “go buy Ivanka’s stuff.” How tasteless of Kellyanne.

But Ivanka had no inkling what PR disasters lurked down the pike.

She is now besieged by the House committee that is probing the January 6 Capitol Hill insurrection. It wants to know whether she tried to persuade Dad to call off the thugs that trashed the Capitol.

And then there is New York’s bulldog attorney general Tish James who alleges that the First Daughter was deeply involved in the financial shenanigans at the Trump Organization.

Be strong, Ivanka.

Donald Trump casts PR shade on Hong Kong and Shanghai Bank Corp. In his just-released Dec. 16 unsigned executive order, which is loaded with typos, calling for the Defense Dept. to seize Dominion Voting Systems machines in Antrim, MI, Trump implied that HSBC was part of a conspiracy to rig the election.

Trump noted that Toronto-based DVS assigned its intellectual property, including patents on software, to HSBC, “a bank with its foundation in China and its current headquarters in London.”

We know The Donald wasn’t a big fan of China, but Britain? Didn’t he long for a tea with the Queen?

“I have such a great relationship, and we were laughing and having fun. And her people said she hasn’t had so much fun in 25 years. Then I got criticized for it because they said we were having too much fun,” he said after his state visit to the UK in 2019.

Trump did bring out thousands of people to the streets of London but they weren't exactly his fans.

Mighty Unilever takes a PR stumble as it walks away from a $68B takeover offer for GSK Consumer Health.

The company was forced to acknowledge its bid for the maker of Tums, ChapStick, Polident, Advil and Aquafresh on Jan. 15 after news leaked to the press.

On Jan. 17, Unilever issued an update to stockholders that GSK Consumer Healthcare would be a “strong strategic fit,” creating scale and a growth platform in the US, China and India.

After receiving a cold shoulder from GSK, Unilever bailed out on Jan. 19, saying it was unwilling to jack up the asking price.

The move left Unilever with a proverbial egg on its face. Tulchan Group handles the company’s financial PR

Unilever’s shares are down 30 percent from 2019 and shareholders are pressing the world’s No. 1 ice cream maker and marketer of Hellmann’s mayonnaise to step up its drive into healthier marketing categories.

Management will release full-year 2021 financials on Feb. 10. There’s a lot riding on those numbers.