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FWV Fetching, the division of French/West/Vaughan dedicated to pet and animal health PR/marketing, is selected to support DocuPet, a solution that aims to alleviate compliance and process challenges in the municipal pet licensing industry. FWV Fetching is focusing earned media efforts on local, regional and national consumer and trade publications to amplify DocuPet’s expansion into larger markets, while also coordinating thought leadership opportunities to tell the brand’s story and communicate the general importance of pet licensing. “Given FWV’s established pet practice, we are thrilled to have an agency partner with deep-rooted connections in the numerous target markets that can be leveraged to help us reach new audiences,” said DocuPet founder and CEO Grant Goodwin.
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Zapwater Communications is retained by Hotel La Compañía, part of the Unbound Collection by Hyatt, to launch the Panamanian hotel in the North American market. The agency will handle media relations, influencer marketing, strategic partnerships, and in-market events for the hotel from its Miami office. Located in Panama City’s historic district, CascoAntiguo, Hotel La Compañía will mark the completion of a seven-year restoration project when it opens its doors this spring. “Zapwater has extensive experience working in Panama and understands how to position the destination to North American travelers,” said the hotel’s general manager, Fidel Reyes.
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Blue C adds new-to-market rolled chip product Chipoys to its client portfolio. The agency will work to develop the snack brand’s identity, value proposition, key audience and marketing assets. Chipoys’ line of rolled chips will first launch in convenience stores across the United States, with the goal of expanding into big box grocers before year’s end and eventually, introducing the brand internationally in Latin American and Canada. “Blue C was able to take our initial vision and transform it into a brand look that captured interest and sales,” said Chipoys co-founder Erick Kozin.
Rubenstein Public Relations lands Wellgistics Health, a Tampa, FL based health IT company... CIIC PR is named agency of record for Drey Hotel and Terraces at The Drey, a travel and lifestyle destination located within mixed-use development The Village Dallas... quench, which focuses on the food and beverage sectors, gets AOR duties for Chicago's Home Run Inn Pizza, a nearly-80-year-old brand. 
IMAGINE PR is appointed North American PR representative for Thailand's Chiva-Som, a wellness brand... Gilly Group, which works with clients in the golf industry, is named AOR for architecture firm Staples Golf Design... Merlot Marketing lands BlackPine Communities to support the launch of Nānā Kai, a master-planned residential community on the South Kohala Coast of Hawaiʻi's Big Island. 
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
