FWV Fetching, the division of French/​West/​Vaughan dedicated to pet and animal health PR/​marketing, is selected to support DocuPet, a solution that aims to alleviate compliance and process challenges in the municipal pet licensing industry. FWV Fetching is focusing earned media efforts on local, regional and national consumer and trade publications to amplify DocuPet’s expansion into larger markets, while also coordinating thought leadership opportunities to tell the brand’s story and communicate the general importance of pet licensing. “Given FWV’s established pet practice, we are thrilled to have an agency partner with deep-rooted connections in the numerous target markets that can be leveraged to help us reach new audiences,” said DocuPet founder and CEO Grant Goodwin.


Zapwater Communications is retained by Hotel La Compañía, part of the Unbound Collection by Hyatt, to launch the Panamanian hotel in the North American market. The agency will handle media relations, influencer marketing, strategic partnerships, and in-market events for the hotel from its Miami office. Located in Panama City’s historic district, CascoAntiguo, Hotel La Compañía will mark the completion of a seven-year restoration project when it opens its doors this spring. “Zapwater has extensive experience working in Panama and understands how to position the destination to North American travelers,” said the hotel’s general manager, Fidel Reyes.


Blue C adds new-to-market rolled chip product Chipoys to its client portfolio. The agency will work to develop the snack brand’s identity, value proposition, key audience and marketing assets. Chipoys’ line of rolled chips will first launch in convenience stores across the United States, with the goal of expanding into big box grocers before year’s end and eventually, introducing the brand internationally in Latin American and Canada. “Blue C was able to take our initial vision and transform it into a brand look that captured interest and sales,” said Chipoys co-founder Erick Kozin.