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360PR+ forms Three Cheers PR, a wholly owned, independently operated agency serving the adult beverage industry. Three Cheers PR will be led by 360PR+ EVP Rob Bratskeir, who helped build a portfolio of adult beverage clients at the agency and has led campaigns for such brands as Knob Creek, Owl’s Brew, The Pogues Irish Whiskey, Blue Chair Bay Rum, Crabbie’s Ginger Beer and Vox Vodka. Three Cheers PR will offer clients integrated campaign development, media relations, influencer marketing, digital content production, social media activations, live and virtual events, C-suite profile development and other thought leadership activities.
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| Ben Finzel |
RENEWPR is marking its seventh anniversary with the launch of an endowed scholarship at the Texas Tech Alumni Association to support LGBTQIA students at the university. The scholarship is open to LGBTQIA students at Texas Tech’s School of Arts and Sciences or LGBTQIA students enrolled in any college at Texas Tech who plan to study abroad. RENEWPR president Ben Finzel, a 1989 graduate of the university’s School of Arts and Science, was the first Texas Tech student to receive a study abroad scholarship, which he used to pursue a semester program in Salzburg, Austria.
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Susan Davis International publishes a comprehensive, interactive calendar of military events and observances for 2022. The calendar is targeted at professional communicators, event organizers, media and advocates who support service members and veterans, as well as their families and caregivers. SDI’s military calendar highlights observances, special events and historic moments in military history. Each event included is linked to additional information. Organizations may request that additional observances be included in regular updates of the calendar. SDI has worked with the Department of Defense, Department of Veterans Affairs, corporations and national nonprofits. Several SDI staff are veterans or military family members.
The Public Relations Global Network adds Rooster, a London-based agency, as its newest member for the United Kingdom... Spectrum Science launches Mo (short for Momentum), an AI-powered platform... Kinetic Marketing Communications, a women-owned marketing communications agency and on-demand marketing talent firm, launches its Strategic Marketing AI Framework.
Ruder Finn launches rf.StoryLab, a creative incubator that merges generative AI tools with human-powered creative vision... Do It On, a Lisbon-based marketing and communication agency, joins INT. Agencies, an international collective of independent full-service agencies with a presence across five continents... The Public Relations Society of America releases “AI Prompting 101: A ‘Start Here’ Guide for Professional Communicators,” a resource offering practical, structured guidance to help communications pros integrate generative AI tools into their daily work.
PKPR, a New York-based boutique shop, launches a book publicity division focused on nonfiction authors... Palantir Technologies and Stagwell form a partnership to create an AI-driven platform for marketers... The Conference Board is presenting a Nov. 18-19 event at the Brooklyn Marriott that will look at the priorities, challenges and opportunities facing AI decision-makers today.
Gregory FCA is marking its 35th anniversary with a comprehensive rebrand... Madden Media, a Tucson-based agency, teams with Denver-based Karsh Hagan... Jasper, an AI content automation platform, launches Jasper Grid, an interface that allows marketing teams to create and orchestrate content across a range of channels, audiences and regions.
Sommerfield Communications, a corporate, financial, and crisis shop that was acquired by Allison Worldwide in early 2021, re-launches as an independently owned firm... D S Simon Media launches a broadcast media tour designed to enhance Generative Engine Optimization... The Public Relations Society of America’s ICON 2025 Conference brought together close to 2,100 in DC from Oct. 28-30.
