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| Jenny Heinrich, Heather Green |
Ketchum has hired Jenny Heinrich of Finn Partners and Heather Green of GroupM as executive VPs in its influencer marketing group.
Heinrich, who has more than 20 years of PR experience, led Finn Partners' influencer practice as EVP & senior partner of global digital and influencer. She also did stints at Edelman, MSLGroup, and Weber Shandwick.
Green was senior partner & US influencer marketing lead for GroupM. She also handled more than $100M in paid social and content programs at Publicis.
Neera Chaudhary, Ketchum’s President North America, noted that influencer marketing is projected to become a $15B business in 2022, driven by the power it holds in storytelling and driving business outcomes.
“Both Jenny and Heather are proven leaders in this space and will deliver the leadership we need to keep up with the exponential pace of growth,” added Chaudhary.
Omnicom owns Ketchum.
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Creator marketing has become a standard part of the marketing equation—with one-off relations being replaced by established norms and expectations.
User-Generated Content will account for an increased portion of the influencer economy this year, according to a new report.
The shift toward influencer marketing reflects a fundamental change in consumer behavior, as people seek authenticity and relatability in their interactions with brands.
