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Dolphin Entertainment creates a new marketing, consulting and communications agency focused on developing and marketing blockchain, metaverse and Web3 projects and initiatives. The new agency will absorb Dophin's NFT division (announced in March 2021) and provide expanded service offerings to the more than two dozen active Web3 projects and partners on Dolphin companies' rosters. Those services include NFT/crypto influencer relations, Web3 development, NFT minting protocols, partnership acquisition, paid amplification and non-traditional media relations. The yet-to-be named agency will also play a strategic leadership role in Dolphin's upcoming NFT programs.
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ASTRSK PR has launched the search for its fifth annual pro bono public relations client. The winner of the contest will receive one year of free public relations services from the agency, valued at over $200,000. To qualify for consideration, applicants must be early-stage consumer-facing startups with less than $1.5 million in funding that are BIPOC, APPI, LGBTQIA+ and/or female-founded. Winners are selected by a panel of journalists, industry experts and the ASTRSK team. This year’s judges include: MaC Venture Capital fouding managing partner Marlon Nicholas, Mic editor-in-chief Shante Cosmé and Refinery 29 editor Hannah Rimm. Those interested in entering can apply here—applications are open through Feb. 18 at 11:59PM EST.
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TruePoint Communications introduces its Work Readiness Program, a six-week training program designed to serve first-generation college students, predominantly those who are Black, Latino/Hispanic and Asian. The curriculum covers resume writing, interviewing and soft skills and hybrid working norms, among other topics. Upon completing of the program, students will earn a digital certificate, and TruePoint will include them in a job placement program. Employers can sign up for notifications when young professionals complete the program. Registration is open now for the first Work Readiness Program, which runs on Wednesdays from 4:30 to 6 p.m. CST from Feb. 2 through March 9. Universities and colleges may also sign up to receive a custom Work Readiness Program for their students.
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| Sandy Crisafulli |
Caryl Communications transfers its ownership to long-time team member Sandy Crisafulli, who most recently served as the firm’s chief operating officer. Caryl Bixon-Gordon, who founded the agency in 1984, is retiring. The company, which recently established a new headquarters address in Hoboken, NJ, provides services including communication strategy, public relations services, media relations, digital marketing support and crisis communications.
The Communications Group, a Little Rock-based shop releases its first Public Affairs Marketing Trends Report... The Worldcom Public Relations Group votes Paris-based firm SEITOSEI•ACTIFIN into its global partnership... PRNEWS, a European PR-tech firm, relocates its U.S. headquarters to downtown Miami.
af&co., a San Francisco-based hospitality marketing and PR agency founded by Andrew Freeman, is marking its 20th anniversary... Notified launches Syndicated Articles... Crosby Marketing Communications selects four students from Anne Arundel Community College for its marketing scholars program.
KCSA Strategic Communications launches the KCSA AI Lab, which will develop proprietary AI systems to expand what strategic communications can achieve for PR and IR clients... Clipbook, a vertical AI platform for strategic communications and public affairs, closes a $3.3 million seed round co-led by Mark Cuban, Commonweal Ventures and Carpenter Capital... VizSense, a Boston-based AI influencer marketing agency, teams up with holographic storytelling company Geminai, to launch what they say is the next frontier in brand experiences: interactive holograms powered by AI.
Ways Marketing Solutions, a Saudi Arabia-based marketing and communications group, teams with H&K alum James Drewer and Cake founder Mike Mathieson, to launch Ways Global Communications with HQs in London and Riyadh... UNICEPTA, a media intelligence provider within Stagwell’s The Marketing Cloud, launches an integration with Microsoft 365 Copilot... MAD Global CEO Mike DuHaime has been named to New Jersey Governor-Elect Mikie Sherrill’s transition team.
Ogilvy launches CultureCurrent, a social-first earned media offering that integrates cutting-edge technology with human cultural intuition to listen, identify, activate and amplify brand stories.... Forward Global, a risk and reputation management advisory firm, opens in Abu Dhabi... Lyons Broadcast PR marks its 20th anniversary with the introduction of new virtual production technology, enhanced media outreach tools, and integrated broadcast-digital strategies.
