 |
| Heidi Heitkamp, Mick Mulvaney |
Former Mercury Public Affairs staffers have launched Actum LLC, a bipartisan shop that opens with about 70 staffers in Sacramento, San Francisco, Los Angeles, New York, Washington and London.
Kirill Goncharenko, founding partner of Mercury & managing partner at Actum, said the new firm is targeting clients looking for “large, meaningful and measurable outcomes at the intersection of politics, media, business and government.”
Actum is stocked with California political veterans such as Sen. Barbara Boxer, Los Angeles Mayor Antonio Villaraigosa and Speaker of the Assembly Fabian Nuñez.
It also has recruited politicos from beyond the Golden State.
Former North Dakota Democratic Senator Heidi Heitkamp is among the firm’s six co-chairs.
She’s joined by former South Carolina Republican Congressman and Trump White House alum Mick Mulvaney.
He served as director of the Office of Management & Budget, acting chief of staff and special envoy to Northern Ireland, a post that Mulvaney quit on Jan. 7 to protest the trashing of the US Capitol.
PKPR, a New York-based boutique shop, launches a book publicity division focused on nonfiction authors... Palantir Technologies and Stagwell form a partnership to create an AI-driven platform for marketers... The Conference Board is presenting a Nov. 18-19 event at the Brooklyn Marriott that will look at the priorities, challenges and opportunities facing AI decision-makers today.
Gregory FCA is marking its 35th anniversary with a comprehensive rebrand... Madden Media, a Tucson-based agency, teams with Denver-based Karsh Hagan... Jasper, an AI content automation platform, launches Jasper Grid, an interface that allows marketing teams to create and orchestrate content across a range of channels, audiences and regions.
Sommerfield Communications, a corporate, financial, and crisis shop that was acquired by Allison Worldwide in early 2021, re-launches as an independently owned firm... D S Simon Media launches a broadcast media tour designed to enhance Generative Engine Optimization... The Public Relations Society of America’s ICON 2025 Conference brought together close to 2,100 in DC from Oct. 28-30.
CorpBridge Advisors is launched by Bob Christie (Brunswick and Alibaba Group veteran) and Russ Rubino (Nasdaq and Intercontinental Exchange/NYSE alum)... Golin marked its 30th anniversary in Miami with an Oct. 23 gathering that celebrated its new outpost in Coral Gables... The Notability Company debuted at the PRSA annual ICON Conference in Washington.
Padilla launches Padilla GEO 3D, a service that aims to improve generative AI search results for brands and organizations... Bader Rutter, a Milwaukee-based B2B marketing agency, unveils the Chef Advisory Network, an initiative designed to bring the voice of the kitchen into food company boardrooms... Dilenschneider Group founder and principal Robert Dilenschneider’s new book, Respect: How to Change the World One Interaction at a Time, was released on Oct. 28 by Wiley... Blue Highway Advisory and Blue Highway Global, founded by former Mercury Public Affairs managing director Ian McCaleb in 2022, rebrands.
