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| Eric Ashec |
Eric Asche, who was chief marketing & strategy officer at the Truth Initiative, anti-tobacco group, has joined Potential Energy as president.
Potential Energy is a nonprofit dedicated to using marketing and communications tools/campaigns to make climate change a top-of-mind issue and grow citizen support for action.
At Truth Initiative, Asche used marketing and advertising to counter the propaganda of the tobacco industry.
Its truth campaign helped cut teen cigarette smoking from 23 percent in 2000 to less than five percent today.
John Marshall, who was chief strategy officer at Lippincott, and Dan Schrag, director of the Harvard Center for the Environment, launched Potential Energy.
Marshall said Potential Energy is “creating the world’s most sophisticated climate persuasion engine and Eric joining will accelerate our success.”
Edelman will develop and implement a communications strategy to promote the United Nations’
The climate events that we increasingly face are signals that the systems we rely on—transportation, energy, health, supply chains—are getting more vulnerable. Resilience begins with corporate responsibility. Communication bridges policy, purpose and public trust.
Join Krystal Noiseux, Associate Director of the MIT Climate Pathways Project at MIT Sloan School of Management, and Tony Cheevers of Researchscape International for a recorded O'Dwyers webinar covering how the MIT Climate Pathways project is using data in interactive simulations to advance the adoption of evidence-based climate policy through leaders in the public and private sector.
DGA Group has named climate advocate Karen Skelton as a senior advisor to help clients navigate the evolving energy transition landscape.
Brunswick Group has added climate and sustainability pro David Wei as a partner in its New York office, effective June 17.
