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| Eric Ashec |
Eric Asche, who was chief marketing & strategy officer at the Truth Initiative, anti-tobacco group, has joined Potential Energy as president.
Potential Energy is a nonprofit dedicated to using marketing and communications tools/campaigns to make climate change a top-of-mind issue and grow citizen support for action.
At Truth Initiative, Asche used marketing and advertising to counter the propaganda of the tobacco industry.
Its truth campaign helped cut teen cigarette smoking from 23 percent in 2000 to less than five percent today.
John Marshall, who was chief strategy officer at Lippincott, and Dan Schrag, director of the Harvard Center for the Environment, launched Potential Energy.
Marshall said Potential Energy is “creating the world’s most sophisticated climate persuasion engine and Eric joining will accelerate our success.”
A focus on all the ways that greenhouse gases are created, not just from fossil fuels, marks the evolution from clean energy and clean tech to climate tech, according to Melissa Mahoney from V2 Communications.
Kristin Wilson-Palmer, who has been a senior VP in Edelman’s Washington, DC office since 2021, joins the Natural Resources Defense Council as chief communications officer.
Educating the next generation to the facts and science surrounding the climate crisis.
Melanie Janin, who was executive VP at Weber Shandwick, has joined Conservation International as chief communications & marketing officer.
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