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Champion earns PR and social media duties for Sweetfin, a California-based fast casual restaurant chain that offers poke and plant-based bowls. Champion’s scope of work for the brand is focused on building brand awareness by generating earned media coverage. The agency will also provide social media content strategy and community management support across various channels for Sweetfin. “Champion has strong media connections in SoCal and the markets we’ll soon be entering, and their social media team is exceptional,” said Sweetfin president and co-founder Seth Cohen.
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SourceCode Communications picks up Traliant, which provides online compliance training and Mathison, a scalable technology platform for diversity hiring. Since June, SourceCode has been tasked with building Trailant’s brand recognition, while also developing thought leadership platforms for C-suite executives. For Mathison, a client for more than a year, SourceCode supports brand and executive visibility. “We started working with SourceCode just a few months ago and have been really pleased with the results and working relationship,” said Trailant director of content marketing Carole Walters.
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CRC: Cindy Riccio Communications lands US work for HugePOD, a print-on-demand apparel design and manufacturing company. The agency will execute a PR and influencer marketing campaign for the company, which kicks off with HugePOD’s first US press event at fashion trade show MAGIC Las Vegas from Feb. 14-16. “CRC has a longstanding heritage in the apparel category and their demonstrated expertise breaking through to this business sector will be pivotal in growing our business in the US,” said HugePOD chief marketing officer Ying Dai.
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The Pollack Group wins ClubCorp Classic, a professional golf competition taking place from April 19-24 in Irving, TX. Working with host organization Mike Flaskey Entertainment, the agency will provide services including content ideation, graphic and video creation, and celebrity and influencer engagement. Pollack will also be on the ground during tournament week to provide real-time social media coverage. The event will feature celebrity players including Alfonso Ribeiro, Roger Clemens and Annika Sorenstam, as well as a field of PGA Tour Champions competitors. Pollack also created and launched the tournament’s website, clubcorpclassic.com.
IMAGINE PR is appointed North American PR representative for Thailand's Chiva-Som, a wellness brand... Gilly Group, which works with clients in the golf industry, is named AOR for architecture firm Staples Golf Design... Merlot Marketing lands BlackPine Communities to support the launch of Nānā Kai, a master-planned residential community on the South Kohala Coast of Hawaiʻi's Big Island. 
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
