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Champion earns PR and social media duties for Sweetfin, a California-based fast casual restaurant chain that offers poke and plant-based bowls. Champion’s scope of work for the brand is focused on building brand awareness by generating earned media coverage. The agency will also provide social media content strategy and community management support across various channels for Sweetfin. “Champion has strong media connections in SoCal and the markets we’ll soon be entering, and their social media team is exceptional,” said Sweetfin president and co-founder Seth Cohen.
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SourceCode Communications picks up Traliant, which provides online compliance training and Mathison, a scalable technology platform for diversity hiring. Since June, SourceCode has been tasked with building Trailant’s brand recognition, while also developing thought leadership platforms for C-suite executives. For Mathison, a client for more than a year, SourceCode supports brand and executive visibility. “We started working with SourceCode just a few months ago and have been really pleased with the results and working relationship,” said Trailant director of content marketing Carole Walters.
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CRC: Cindy Riccio Communications lands US work for HugePOD, a print-on-demand apparel design and manufacturing company. The agency will execute a PR and influencer marketing campaign for the company, which kicks off with HugePOD’s first US press event at fashion trade show MAGIC Las Vegas from Feb. 14-16. “CRC has a longstanding heritage in the apparel category and their demonstrated expertise breaking through to this business sector will be pivotal in growing our business in the US,” said HugePOD chief marketing officer Ying Dai.
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The Pollack Group wins ClubCorp Classic, a professional golf competition taking place from April 19-24 in Irving, TX. Working with host organization Mike Flaskey Entertainment, the agency will provide services including content ideation, graphic and video creation, and celebrity and influencer engagement. Pollack will also be on the ground during tournament week to provide real-time social media coverage. The event will feature celebrity players including Alfonso Ribeiro, Roger Clemens and Annika Sorenstam, as well as a field of PGA Tour Champions competitors. Pollack also created and launched the tournament’s website, clubcorpclassic.com.
BPCM is appointed agency of record for two of Champagne’s most distinguished houses, Krug and Ruinart... Santa Cruz Communications, which specializes in the U.S. Hispanic market, marks its 25th consecutive year working with the Billboard Latin Music Awards on Telemundo as PR AOR.. Forte Mare PR lands Woolly Clothing Co., a Seattle-born maker of merino wool basics.
Evocati PR, a purpose-driven PR and marketing firm, picks up Bioservo, a Dallas-based medical technology company specializing in soft assistive devices.... The Point PR, a travel and hospitality agency, lands Aspen Snowmass and Park Hyatt Riviera Maya... Hannah Cranston Media comes on board for Brightland, a California-based producer of olive oils, vinegars and honeys. 
Rubenstein Public Relations picks up OS Therapies, which offers gene-edited, Listeria-based cancer immunotherapies... Brandman adds Lough Eske Castle, a five-star Castle hotel and gateway in Donegal, Ireland... LRJ PR & Communications lands Case-Mate, a company whose products range from phone cases to a curated line of such accessories as beach bags.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
