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Champion earns PR and social media duties for Sweetfin, a California-based fast casual restaurant chain that offers poke and plant-based bowls. Champion’s scope of work for the brand is focused on building brand awareness by generating earned media coverage. The agency will also provide social media content strategy and community management support across various channels for Sweetfin. “Champion has strong media connections in SoCal and the markets we’ll soon be entering, and their social media team is exceptional,” said Sweetfin president and co-founder Seth Cohen.
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SourceCode Communications picks up Traliant, which provides online compliance training and Mathison, a scalable technology platform for diversity hiring. Since June, SourceCode has been tasked with building Trailant’s brand recognition, while also developing thought leadership platforms for C-suite executives. For Mathison, a client for more than a year, SourceCode supports brand and executive visibility. “We started working with SourceCode just a few months ago and have been really pleased with the results and working relationship,” said Trailant director of content marketing Carole Walters.
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CRC: Cindy Riccio Communications lands US work for HugePOD, a print-on-demand apparel design and manufacturing company. The agency will execute a PR and influencer marketing campaign for the company, which kicks off with HugePOD’s first US press event at fashion trade show MAGIC Las Vegas from Feb. 14-16. “CRC has a longstanding heritage in the apparel category and their demonstrated expertise breaking through to this business sector will be pivotal in growing our business in the US,” said HugePOD chief marketing officer Ying Dai.
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The Pollack Group wins ClubCorp Classic, a professional golf competition taking place from April 19-24 in Irving, TX. Working with host organization Mike Flaskey Entertainment, the agency will provide services including content ideation, graphic and video creation, and celebrity and influencer engagement. Pollack will also be on the ground during tournament week to provide real-time social media coverage. The event will feature celebrity players including Alfonso Ribeiro, Roger Clemens and Annika Sorenstam, as well as a field of PGA Tour Champions competitors. Pollack also created and launched the tournament’s website, clubcorpclassic.com.
Redpoint signs on to handle digital marketing for Connecticut wineries Saltwater Farm Vineyard and Kingdom of the Hawk Vineyard... 360PR+ is selected by Authority Brands Trade Brands Division to raise consumer awareness of its Benjamin Franklin Plumbing, Mister Sparky and One Hour Heating & Air Conditioning brands... Konnect Agency lands Visiting Angels, which offers personalized care to help seniors live independently in their own homes.
Tier One Partners’ Content Studio is engaged by InvestGreen, a company providing retail investors access to institutional-quality clean energy investment opportunities... Campstories is named PR agency of record for the City of Napa... Lewis Line Public Relations, a Gen-Z-owned publicity firm headquartered in Los Angeles, is representing cultural commentator, content creator and podcast host Ryan Lu.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
Joe Smith, a brand consultancy that is part of Padilla, comes on board as brand partner for the Science Museum of Virginia... Christie & Co is named agency of record for the LASCO Lightning Weeder, which uses an electric discharge system to facilitate weed control while ensuring zero damage to crops... Merlot Marketing lands American Outdoor Grill, a division of RH Peterson and manufacturer of outdoor cooking appliances.
Trevelino/Keller adds Kreate, the designer, manufacturer and distributor of HDX and Husky storage products, to its client roster... Elle Communications, a subsidiary of Dolphin Entertainment, is named agency of record for NET Recovery, makers of an FDA-cleared neurostimulation device designed to reduce opioid and stimulant use... JOTO PR Disruptors signs up to help raise public awareness of Wisner Baum, a Los Angeles-based plaintiff law firm that has taken on companies in the pharmaceutical and environmental sectors, as well handling product liability litigation.
