Stagwell Chief Mark Penn says his network’s marketing cloud group is in “liftoff mode” as it adds a trio of executives to develop and grow products to support business transformation.
Abe Geiger, a veteran of Hudson MX ad tech business Legal Shield and founder of Shake mobile-first legal offerings, joins as chief product officer.
Elspeth Paige Rollert, who was global head of partnership marketing for Uber and an alum of Microsoft and Penn Schoen Berland, takes on the CMO post.
Matt Lochner, who was VP/M&A at Stagwell Group, is returning from Harvard University for the managing director position.
The new executive firepower will accelerate Stagwell’s focus on product innovation to meet CMOs’ need for in-house marketing stack solutions, according to Penn.
“Whether clients desire a best-in-class integrated marketing team at one of our agencies or a product solution for in-house teams, Stagwell is able to offer the full range of creation and execution services modern marketers need,” he said.
Stagwell is the parent company of SKDK, KWT Global, Hunter, Allison+Partners and Sloane & Co.