 |
| Mark Penn |
Stagwell Chief Mark Penn says his network’s marketing cloud group is in “liftoff mode” as it adds a trio of executives to develop and grow products to support business transformation.
Abe Geiger, a veteran of Hudson MX ad tech business Legal Shield and founder of Shake mobile-first legal offerings, joins as chief product officer.
Elspeth Paige Rollert, who was global head of partnership marketing for Uber and an alum of Microsoft and Penn Schoen Berland, takes on the CMO post.
Matt Lochner, who was VP/M&A at Stagwell Group, is returning from Harvard University for the managing director position.
The new executive firepower will accelerate Stagwell’s focus on product innovation to meet CMOs’ need for in-house marketing stack solutions, according to Penn.
“Whether clients desire a best-in-class integrated marketing team at one of our agencies or a product solution for in-house teams, Stagwell is able to offer the full range of creation and execution services modern marketers need,” he said.
Stagwell is the parent company of SKDK, KWT Global, Hunter, Allison+Partners and Sloane & Co.
DJE Holdings, parent of Edelman and Zeno, launches RUTH as an independent shop named after Ruth Edelman, mental health advocate, wife and longtime business partner of Dan Edelman.
New York City PR firms make up the largest slice of O'Dwyer's 147 firm overall ranking with 33 of 40 in the New York/New Jersey area either calling Manhattan their home or having a presence there.
Subject Matter+Kivvit, which joined forces in May, has rebranded as Avoq, an integrated shop with more than 200 professionals in Washington, New York, Asbury Park (NJ), Miami and Chicago.
While PR pros stationed at in-house comms. teams and those working for agencies share many of the same objectives, they also have markedly different top priorities, according to a recent report.
Edelman is cutting 240 employees or about four percent of its workforce to cope with the cooling down of the PR sector, according to a memo from CEO Richard Edelman.
Have a comment? Send it to 
No comments have been submitted for this story yet.